milkinc

The link building challenge of big brands isn’t in obtaining new links, but in using the strength of these links optimally. Converting link juice isn’t very hard, but certainly worth the effort. read more »
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The biggest list of SEO tools. Ever. read more »
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Lisa Barone offers up some tips about things you should take into consideration when choosing a domain name for a long term, quality website. read more »
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Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months partici read more »
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Digg, Reddit and all the other so-called “social media” sites can be a great way to get your message out to millions of people, but with so many voices out there screaming for attention it’s hard to be heard sometimes–even if that 400,000-word poem read more »
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Looks like Google's testing out different cached page formats as some versions show up without the cached date. read more »
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Reciprocal linking is one of the most disputable SEO questions. The problem is that it is two-fold in nature. First, reciprocal links are natural being the essence of the Internet like linking overall. (So undoubtedly, we can’t do without them.) Sec read more »
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Do you know what the New York Times, the World Bank, Wordpress.com, PHP.net and others have in common?
Their URLs suck! read more »
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"I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working fo read more »
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Creating great content for your social network starts with preparation. Get to know the community and the types of content they like before spending your time and energy on content development. Once you know the people and what content plays well, y read more »
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The San Diego Union-Tribune is the latest major newspaper to launch a local/social network, and sites like this can offer a great opportunity for business owners to network locally with potential customers. This post includes a fairly detailed look read more »
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You want to build a good relationship with your search engine optimization specialist. You need to know that your provider has integrity, knowledge, skill, and resources. Here is how I would evaluate an SEO were I looking to hire one. read more »
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Humorous but really insightful post on how to track offline conversions using various methods like store finders, phone numbers, coupons, etc. read more »
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This time I will review mostly the ones that check the domain name availability dynamically and also provide you with some tips to advance your search. read more »
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Barry Schwartz writes "Many of you already saw the article from the Wall Street Journal named Web Domains Could Expand Broadly Under New Plan.

If not, in short it says, the company that manages the domain names, ICANN, said they will be offering read more »
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Wiep - The most important factors of a successful campaign, however, are planning and dedication. If you can manage to think one step ahead, you’ll manage to stay ahead of your competition as well. And sure, you might have success with something tha read more »
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Steven Bradley (aka VanGogh) Holy optimization Batman! Are search geeks no longer relevant in the world of SEO? Nothing of the sort my caped companion in ranking. Search geeks are still highly relevant and likely will be as long as search engines ex read more »
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Search Engine Land - So what am I trying to accomplish with this article? Honestly, I would really like the search industry to re-evaluate what they consider to be advanced SEO skills. I do not believe that advanced SEO skills are necessarily "black read more »
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A reference sheet for those doing email marketing campaigns. It's primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists. read more »
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There are all sorts of metaphors and analogies you can use to illustrate various aspects of link theory, from the buckets full of link juice used to explain PR flow and sculpting, through to examples where Links=Votes.

Ken has devised a new analo read more »
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Stoney deGeyter writes, "Moving your site to a new domain is remarkably similar to moving to a new physical address. One of the primary areas of concern is making sure the search engines not only continue to deliver traffic to your new location, but read more »
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Twellow is a new Twitter Directory which has been launched by the folks at iEntry/WebProNews and looks like it will be quite a piece of work. Taking elements from Twitter, web directories, search engines and the Yellow Pages, Twellow.com lets Twitte read more »
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Barry Schwartz continues to report porn on Google over at Search Engine Land, via email to Googlers, via Twitter and Plurk and so on. But it seems that this is a battle Google is not winning. Why is this such an issue, because if a kid searches on h read more »
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Google “Universal” includes results from Google Maps as well as other verticals. In addition to relevancy, Google Maps includes geographic factors in determining ranking order in search engine results pages. read more »
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Every webmaster needs to know this. Essential stuff. I wonder why Google thinks this is an indication of spam? read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008