mvolpe70

A great checklist to run through with your Facebook business page. Simple, smart advice. Great details on each point read more »
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HAHAHAHA, funny video about inbound vs. outbound marketing. Spoof on Mac vs. PC commercials. read more »
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The PR industry is in the midst of an identity crisis, fueled by a mass-market revolution that threatens to make traditional PR agencies obsolete, and spawn a new generation of industry leaders and influentials.

In a wildly competitive and clutte read more »
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Colleen Coyne, a former member of the U.S. women's ice hockey team, earned a gold medal at the 1998 Winter Games. And in a blog post she outlines how the keys to Olympic success apply to your work in marketing. read more »
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After the past year of experiments with online marketing video, some winning formats have emerged. One may surprise you — the long-form webinar. by Denise de Murcie read more »
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SEO Tips from MarketingProfs... How do you actually get your Web site ranked high in search engines? The answer is quite simple, but getting there can be a bit more difficult. read more »
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The perennial “bash on PR” meme started up again this week.
First Scoble knocked it. Then Arrington took aim. Even Steve Rubel, “one of our own,” took a potshot. Thankfully, both Marshall Kirkpatrick of ReadWriteWeb and Mark Hopkins at Mashable read more »
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Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation.

Fine.

Forget community. Forget conversation. There's a far simpler, far read more »
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Damn, giving away 50K for getting to the front page of Digg or having a YouTube video viewed more than 10K times in 30 days... read more »
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We all know what he's talking about ... the addiction can get really bad. :) read more »
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I hate Twitter. It's stupid. But I am addicted and can't get enough. Find out why... and help me? read more »
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Funny video with pranks between sales and marketing. read more »
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Myth 1: SEO is Difficult and Requires a Dedicated SEO Consultant.
Myth 2: SEO is About Making Technical Changes to a Website.
Myth 3: SEO is Only for SEO Consultants and Webmasters.

Find out why these are false. read more »
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Some website redesign tips, with a very healthy debate about the value of "unique design" in the comments. read more »
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Tops and Tricks on Google Alerts -- Google offers a free service called "Google Alerts" that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published that are relevant read more »
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First, there are some trends about email as a medium that work to lower open rates in general. Second, changes in technology are making it more and more difficult to get reliable open rate data. read more »
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Tonight HubSpot Inc. were awarded the Mass. Innovation & Technology Exchange (MITX) Impact Award for Most “Innovative Business Strategy”.
www.hubspot.com read more »
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Web Analytics Optimization is important too! Web Analytics are very valuable but it’s so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but r read more »
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Although the tool is still in Alpha it appears to be a valuable tool for helping individuals optimize a press release.

HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based u read more »
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Hubspot answers a bunch of frequently asked SEO questions on this post. read more »
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1. Send 17 Million Pieces of Direct Mail.
2. Place 50 Million Cold Calls.
3. Create a mascot and make it world famous.
4. Buy 1 Billion Pop-up Ads. read more »
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Website Grader is a great free SEO tool to monthly run on a website to make sure that the site is still ticketing and is a well oiled machine. read more »
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StumbleUpon can be a great asset for your online marketing strategy. Here are 28 tips to take you to SU heaven. read more »
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It's just my luck. I plan to go on vacation for a couple of days and major breaking news happens. If you have not already heard, Alexa.com (a free service that tracks traffic rankings for millions of websites) announced a major update to their ranki read more »
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Hubspot does it right and here's sharing some of their tips to success. read more »
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