paisley

Rand Fishkin writes, "Many SEO projects begin with a site review or audit, identifying potential weaknesses and opportunities. However, a great number of these analyses leave out a healthy dose of collecting metrics - a critical factor in helping to read more »
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Aaron Wall writes, "When I first got on the SEO scene and quickly started buying links, one of the sites I kept running into was WeBuildPages. One of my friends jokingly called me "the original link spammer" but Jim Boykin started buying links befor read more »
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Recently I have noticed LinkedIn rolling out more and more company profile pages. These profile pages rank high for searches on a company name, are neutral-to-positive in nature, and the content on the page can be controlled by company employees. read more »
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Twitter can be a great marketing tool. But it’s also a social network. Therefore, you have to treat Twitter like a social network if you want to make it work for your business. read more »
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Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals read more »
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Last week Google announced the release of a new project known as the search wiki. This represents another step where google shows complete disregard for their users, ignoring what they want, and instead forcing them to participate in what can only b read more »
42 Comments     
SEO continues to evolve. Need more evidence that Google uses bounce rate to test their SERPs?

Here’s are screenshots from one of my sites (it’s a “white hat” site or I wouldn’t be posting the footprint here). The first shows overall traffic: read more »
33 Comments     
Lorenzo Perez writes: "It's been said before, but recent incidents suggest it bears repeating: The profiles that online social network users maintain can -- and often do -- have ways of coming around and biting them in real life..." read more »
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The link has optimized anchor text, is completely off topic, links to a commercial site, and most importantly does not have the nofollow tag applied!

Is Matt Cutts *gasp* selling links?

Obviously Google is going to give MC the benefit of the read more »
30 Comments     
I've [Marios Alexandrou] been on a research paper reading binge recently. I've got about 10 or so under my belt now in just the last couple of weeks. I've discovered they make great reading on my train ride to work. Relatively short and to the point read more »
8 Comments     
Everyone is a social media guru now a days. Just b/c they are on Facebook and Twitter they think they can actually sell social marketing services. Social media Marketing Snake oil is rampant. Be aware! read more »
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Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also read more »
17 Comments     
In memory of our friend and one of the founders of IMBroadcast.com Leif Nissen, who has left us, but at the same time will always be with us. read more »
6 Comments     
The shocking thing about PubCon this year was that a little pink pony took PubCon over all by itself. Kristy Ann Bolsinger, Magical Mistress of the Pony, said PubCon was basically "PonyCon". read more »
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Interesting question from Jeremy. What are your thoughts? read more »
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Lisa Barone writes "We’re all hoping to create strong, thriving communities around our brands. We want folks to want to interact with us. We want to be friendly and to encourage conversations. We want our site to feel warm and comforting and to smel read more »
2 Comments     
Geographic - Demographic and Traffic Data Revealed:

In recent times I [Brian Chappell] have compiled two interesting Social Network Reports. The Social Network Geographic report and the Social Network Traffic Report. Both reports conveyed some in read more »
2 Comments     
I talk about the basics of Information Environment Design, and kick of a series of video posts on the topic at Search Engine Journal. read more »
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Matt McGee writes, "In an effort to help make more connections and develop relationships within the local search industry, I thought it would be fun to put together a big list of people and companies with close ties to local search who are using Twi read more »
8 Comments     
Sugarrae gives insights on how to promote a brand new blog. read more »
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Great new keyword tool from Google. This will make my PPC keyword search experience much easier! read more »
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Dan Zarella writes "Here’s the slides from my pubcon presentation. I’m not sure how easy they’ll be to read without the accompanying talking, and you may need to use full screen to see the detail in the graphics. I apologize in advance." read more »
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Jeff Quipp writes, "Over the years, I’ve learned a large number of things about the strengths and weaknesses of search as a medium. Perhaps one of the most powerful of these lessons however, is that as powerful as search is, it CANNOT compensate for read more »
5 Comments     
I [Brian Carter] spoke at ScarySEO about optimizing your pay per click advertising. It was October 2008, not back in the 70's as the curtains to the left make it appear.

The presentation was based on my 5 step process for optimizing anything. read more »
3 Comments     
"In the first part on Google Analytics for SEO we looked at advanced segmentation and custom reporting for search traffic analysis. This time around we’re going to look at different metrics and key indicators for keywords and phrases that are being read more »
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