paulmcdevitt

Ever been asked, "How much additional traffic can I expect from your work?" William Flaiz explains the folly of traffic prediction metrics. read more »
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Multiple sources at both Yahoo and Microsoft are saying that official talks are back on between the two companies. The talks are about a full buyout again, not a sweetened search-only deal. read more »
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While SERPs give project managers nice, clean numbers to report to their CEO, there's more to SEO than just ranking. William Flaiz examines the true value of keywords and some common misconceptions surrounding them. read more »
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Some ordinary people, politicians, celebrities, companies or brands simply want pieces of their past concealed, or, ideally, wiped off the public record. It is possible to achieve the former, but eliminating all signs of a person’s existence, once p read more »
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An excellent article showing how while we might know who's who in our industry, the internet at large doesn't and how that familiarity can harm one's Digg submission. This is a must read for anyone that hasn't played much on Digg. Bookmark it and read more »
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CNN reports that UC Berkeley Grad Student James Karl Buck twittered his way out of an Egyptian jail with single-word text messages after being arrested. read more »
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With everything now in place, the rollout has officially begun. The new Yahoo! Slurp 3.0 recognizes the same user-agent and all robots.txt directives for 'Yahoo! Slurp,' though it'll identify itself as Slurp 3.0 in your web logs. read more »
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During this past week’s Diggnation podcast, Kevin Rose offered up some insight into the Digg algorithm which may or may not be the most eye-opening of revelations. It’s something that I figured out pretty quickly and that is that there is an element read more »
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Everyone seems to think Google's the best place on Earth to work at, but what do the other leaders (in the search engine industry), Microsoft and Yahoo (soon might be only Microsoft), have to offer? read more »
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The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. Standards won't signal maturity, but will rather lead to homogenization of industry strategy. Ethical and educative issues should be addre read more »
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Pereira & O'Dell, a new marketing agency, launch by noting how search agencies are just spin-offs of direct marketing agencies, take themselves too seriously and kill the spark of creative talent. Do you agree? read more »
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A great new study out of Penn State with reasonable accuracy suggests that only 10% of search requests are for transactional purposes.

Good information to have when constructing new content for client sites! read more »
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For advertisers, fans are left with brief memories of ads humorous and perhaps intriguing. So what happens when fans take those memories to their favorite search engine? read more »
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From Search Engine Watch, William Flaiz talks about navigating the pitfalls of SEO for international clients. read more »
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In today's socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web s read more »
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I often get asked to review a web site and give quick feedback on the site’s SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I’ve developed a speedy system to go through a site and take a quick SE read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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