peteyoung

Would you like your site content to rank well? Would you like your content to draw links like nails to a magnet? There is one strategy you can use to make sure the content you create is almost guaranteed to be a hit - and in the process it gathers b read more »
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Is there potential for brand reputation exploitation with the launch of SearchWiki. read more »
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Changing a domain can be an exercise fraught with hurdles, do it wrong and it can mess up years of hard work. This post takes a look at things you need to consider when doing so. read more »
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Really great video interview with SEO Chick founder, Lisa Ditlefsen. Seriously, it's like sitting right there with her, as you chat about SEO. Long, but awesomely interesting. read more »
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Given how far search has come, and the scope of services offered by 'SEO's', is SEO the best term to describe such activity? read more »
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The second episode of SEO Wars by Base One. This episode is about the discovery of a new planet called "Link Space",from this planet you can see the link paths that both SEO jedis and the "evil" SEOiths have taken.

Rand LinkWalker and Princess Ja read more »
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If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability Consult read more »
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The Lisa covers this Pubcon session on Word of Mouth Marketing and how the old has become the new. Organic WOM occurs naturally when people become advocates because they are happy with a product or service. Amplified WOM happens when marketers launc read more »
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How to manage the Big ROI Gap - Advice from Las Vegas! read more »
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Mathias Ahlgren (new Base One blogger) goes through how to find available domain names containing keywords people search for. All this by using bulk whois tools and Google keyword tool. Simple but potentially so powerful for SEO when you find your g read more »
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Here's a guide to taking over an existing paid search account, a tip to look above the funnel to reach your target, and this week’s free tips and tools. read more »
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My latest Search Engine Land article:

Historically, big brands have not put much thought into SEO, as it never seemed necessary. Typically, as long they were found in Google for their brand names, they (and their C-level execs) were happy. Howeve read more »
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5 reasons why you should forget about writing the perfect piece of quality content and instead focus on images, lists and headlines! read more »
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Interesting read from Jennifer Laycock about how SEO isn't always the right option and cost-effective. read more »
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Ben and Karl from Conversion Rate Experts on free tools to help you learn why more of your users don't become customers. read more »
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A surprising find whilst searching for Ferrari is google.it, six sitelinks, all in English. read more »
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After Linkscape launched, some people didn't want to be included in it. Eventually, we got information posted for exclusion. But then there was a debate on whether that will exclude you or not. So, a discussion about how it works. read more »
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"Xenu is a highly valuable tool (that’s another great exception from the rule: it is both free and awesome). Let’s see how we can use it for SEO purposes" read more »
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The introduction of further text to compliment forum listings seems to be more widespread over the last couple of days. Peter Young from Holistic Search discusses further read more »
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"Maybe its just me, however I have checked this on a nummber of machines and it does seem that Google are playing around with the Google Product Blended search results." read more »
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MSN seems to have taken a very bold/strange move by presenting users with only one page of results. read more »
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Does capitalization of your query affect your search results? Definitely NOT according to Google!

This Post on Holistic Search proves that the opposite is now true and capitalization actually does affect your searches on Google. read more »
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Ohhh, I love stupid people. No, really, they make my day a lot of the time. Like the person who decided to ask Danny Sullivan to put paid links on Search Engine Land and then tried to reassure him that there are no dangers involved in such actions. read more »
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If ever there was a good reason to consider SEO this is it. Surely some consideration as to how Google et al index and process sites during indexation would have helped stop this... read more »
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E-Consultancy recently conducted a study suggesting the UK SEM market was due a slowdown in the coming twelve months, something I covered in the post ‘UK market set to slow‘. To recap... read more »
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