philbutler

Is it safe to say that Digg is at the forefront of a group of sites that are declining in both popularity and actual added value to our Web? read more »
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Open source could be the last bastion of Web 2.0. Which side of the fence do you fall on? read more »
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Raving news about hakia’s so-called “credible online health search” proliferated the Web in April. Since then, a deafening silence threatened to condemn hakia to the darkest corner of the Web, but luckily enough they had some more coverage with the read more »
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Aside misinformation regarding Yahoo! Search and Microsoft, what else is wrong with The Telegraph? It occurs to me that the purpose of the Telegraph.co.uk article mentioned in the opening of this entry is to promote search engines affiliated with th read more »
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In preparation for a presentation this week on the importance of link building and steps to an efficient and effective link building strategy, I am putting together blog posts this week which reflect my philosophy on link building, and what I have l read more »
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A couple of weeks ago Search Engine Journal covered the controversy behind Google StreetView and their Google Armada trespassing on private property and filming homes and the happenings on such property despite obvious no trespassing postings. read more »
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A discussion on how to make your linkbait successful without having to hit the front page of Digg, Reddit or any other social network. read more »
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Case study about Empire Today and Best of the Web on how old school branding techniques like mascots, jingles and logos build brand loyalty among customers who then indirectly promote the brand via user generated content like YouTube and Flickr. read more »
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Money.co.uk has apologized for the most talked about linkbait ever, which was exposed by their now ex-marketing contractor, Lyndon Antcliff (Lyndoman). read more »
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...and the drama continues...

SEL - Disclosure is a key point made by Matt. Now, if the article says the sources are not validated or the article is speculation - would that be sufficient? Would Google soon require us to slap on a nosource (aka n read more »
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Being something of a pureist Web 2.0 guy, I have criticized SEO quite a bit in my blogging career. As most of us find out sooner or later however, most professions have varying tiers of professionalism and excellence. This is true of search engine o read more »
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Delving into the mysteries of the Web for the 10,000th time, I decided to go all out transparent and also help a friend today. You see, all bloggers and social networking fools use essentially the same strategies to get what they write notices. Whet read more »
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SEO done as it should be is a very helpful tool for developers. I recently reviewed an SEO primer in the form of an eBook that is superlatively helpful and most of all honest. Search engine optimization, at least the honest and professional version, read more »
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Anyone scanning the pages of my articles these last 2 years will find one overriding common denominator – I admire excellence. This article is about an underlying certainty resident in the world even when considering the most excellent things we fin read more »
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Every developer out there want to make a tool that some thousands of users will be enamored with, but few really offer viable solutions. As for business tools, most of these are either so expensive or so complicated to use that few have the stomach read more »
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The Experian widget is the culmination of one stage of Loux’s plans for versions of this “3 Deep” tool, but it was not exactly an easy sell. It is difficult to express how a simple widget can convey user data, Experian credibility and an extremely v read more »
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Discussion of ways to make money from ads. read more »
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John Carcutt talks about people still placing way to much weight on Google Page Rank. He showcases some great examples on companies offering special discounted services for web pages that have a Page Rank of 5 or better. Its a good read for all that read more »
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Very cool & creative ad. Way to push the envelope. read more »
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"Is it just me, or is there a 'Social Media' piece that’s somehow being overlooked here?

Addressing the 'social' in social media.." Kimberly teaches the "think inside the box" marketers about social media. read more »
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Video tutorial on how to use the new feature youtube created called video analytics. read more »
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It is about time someone had the nerve to call BS on TC. We have to expect more from the best or we go nowhere. A recent article on TC did no justice to either the author or a great startup because of shabby journalism from the world's greatest tech read more »
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Is having a dedicated IP address critical for achieving great Google rankings and if an IP address is shared among many sites, is the PageRank for each site diluted? read more »
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Bryan Eisenberg has a fantastic post about how to prioritize your optimization efforts, or those of a client. The progressive levels of the hierarchy are Functional, Accessible, Usable, Intuitive, Persuasive.

Great great post! read more »
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Especially if you don’t want to or aren’t sure you want to sell your blog, the time is now to start preparing your blog for sale. The most imperative business strategy is the exit strategy. Here are a few key elements you want to improve upon to inc read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008