phoenix

Theorizes that Digg is on the decline after the widespread bannings. Recaps the aftermath. read more »
19 Comments     
After what seems like forever writing and blogging for Bruce Clay, Lisa Barone is moving on to pastures new...


I hope your new venture still sees you writing online somewhere. The old place just won't be the same without The Lisa. read more »
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Peter Da Vanzo writes, "Link building is hard work. Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there. The link economy has become so established, we've even got strategi read more »
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A great post on dangers of screwing over people who build reputation for a living. read more »
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It's that time of year again: Time to find out if you're spending too much time on SEO and in desperate need of a break. Here's the 2008 version of "Signs You Need a Break from SEO." Enjoy! read more »
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A High Rankings Forum member who has been working on a yearlong SEO agreement is now facing new management with his client and they're requesting a refund for services (mostly because some project deliverables weren't actually delivered). Should thi read more »
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The Yellow Page industry is incredibly easy-to-understand - you pay more, you get a bigger ad, you get more calls. Search engine optimization, even for the rare small business owner who has heard of it, is much more complicated and is inherently som read more »
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Jill is someone who needs no introduction round these parts. I had the pleasure of interviewing her last week on the topic of Google, ethics, old-school marketers, Cuil and the myths of social media. read more »
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A recent study revealed that ONLY 15% of Fortune 500 companies communicate with consumers via blogs. This number was lower than I expected, at least as far as Fortune 500 companies go. It is not surprising to me however with regards to businesses in read more »
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Stoney deGeyter points out in this article that "the SEOs place is becoming more of a conductor of an orchestra, rather than the one who plays all the instruments." read more »
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David Wallace's excellent post where he argues that only that being an active participant in online communities (the right way) gives you the right and privilege to submit your own stuff to them. People who only join communities for self-promotion read more »
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Ask.com... getting closer to core search or simply trying to increase the number of searches? Barry Schwartz gets to the nitty gritty... or not. read more »
Discuss     
People are saying effective participation in sites such as StumbleUpon, Facebook and del.icio.us can lead to increased traffic, more customers and a stronger online reputation for you.

But what if you don't want these things? Here are a few tips read more »
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If you haven't read the 2007 edition, because you've been waiting for this, now is the time, and yes it's still free. If you've already read the 2007 edition, don't get too excited, because not very much has changed.

Sorry if you were expecting s read more »
23 Comments     
Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. It is no different then when celebrities use their cl read more »
5 Comments     
I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwor read more »
7 Comments     
Greg Meyers writes, "As you can tell by the headline of the bog post, I am a little dumbfounded by the lack of participation of high tech companies who have shaped what the Internet is today. After doing a little research, I have found two highly re read more »
5 Comments     
Trust. Visitors need it, customers, demand it. They want to know or at least feel that what you are telling them is the truth and not some ruse to get them into the door to buy their products. If you break the customer's trust, its very difficult read more »
Discuss     
If you’re a new or not yet established brand, how should you use social media to build a reputation for yourself? read more »
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Lots of reports about a weekend Yahoo Search update. No official word from Yahoo yet, but it seems like we got a major Yahoo update going on. read more »
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A great interview with Aaron Wall. Sometimes I find interviews are of lesser value than you'd expect from the interviewee. In this case, you won't be disappointed. read more »
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Jordan McCollum writes, "Remember earlier this week, someone was trying to trademark the acronym ‘SEO’? A helpful little comment on our post on that news just pointed me to the 'enterprising marketer’s' response, posted Wednesday. And if you didn’t read more »
1 Comment     
I love videos! I have been messing around with them for a few months now and yesterday, I officially launched a video podcast. For now, I will likely just do weekly video recaps, 10 minutes or less, on the past week's search news/tips.

I have d read more »
6 Comments     
A great new study out of Penn State with reasonable accuracy suggests that only 10% of search requests are for transactional purposes.

Good information to have when constructing new content for client sites! read more »
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Link building sucks. There I said it. Of course it's been said before and most people who have even the slightest bit of experience with it can tell you the same. It's tedious. It's monotonous. It's mundane. True link building is marketing. But that read more »
6 Comments     
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