riakennedy

As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the valuing of focusing on the keyword long tail. While there's no doubting the v read more »
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Excellent and insightful outline of the behavioural habits that are important for making a success of blogging. read more »
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A happy client is a pleasure to have, but an ecstatic one is even better. When you go above-and-beyond to wow your clients, they can become a wellspring of repeat business. They’ll refer new customers to you, and publicly reinforce your reputation read more »
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What does it take to rank #1 in Google for a set of competitive keywords? In this article, I’ll lay out the exact methodology you can use to dominate many niches in the search engine rankings. SEO is a billion dollar industry and many online busines read more »
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Your client is thrilled with the new blog. It provides a SEO friendly CMS, it’s Social Media friendly, your client loves the opportunity to participate in the conversation, etc, etc. but despite how cool their new blog is…. despite the increase in r read more »
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Loving the ride on the Twitter bandwagon? Here's a few light-hearted excuses to get off. read more »
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Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote cont read more »
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Jenn gives us her 10 fav rules of blogging and throws in a few monkeys...just for fun.

SEP - Think about needs your readers looking to satisfy? It is possible to come up with really good content ideas for even the most challenging of industries. read more »
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Ah, youth. 13 years ago I started my company with a spare room in my house, a credit card (limit: $1500) and a computer (Pentium 75 mhz, Windows 95). If I'd known then what I know now, would I have gone into this business? I don't know. But here's s read more »
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I’d been sitting on an inbox with close to 10,000 items in it for months and was feeling more and more stressed by the day. Within 24 hours I had an inbox with no items in it (well momentarily) and have been able to maintain that ever since A number read more »
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This is a great, comprehensive guide to using Twitter - if you want to introduce someone new to what Twitter can do for them, this would be an excellent start! read more »
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In an environment where other users are literally competing to bookmark up-and-coming news, speed often matters or someone beats you to the punch. Composing compelling titles and descriptions takes a lot of concentration and skill. I’m sharing examp read more »
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I had the privilege of attending Elite Retreat last week and somehow found myself seated between Andy Liu and Aaron Wall at the dinner table. Both are great classy guys and I definitely learned a lot from them. More to come on that later. For now, h read more »
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Is it possible today to market your site without the aid of large groups like Facebook, Stumble Upon etc. Tim Nash explains his idea of helping the little guys without satisfying "The Man". read more »
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When I was young and idealistic, that is when I didn’t have to spend most of my time earning money to pay the bills, I used to write poetry. It wasn’t bad poetry at all, at least after a few years as with poetry it’s not only about inspiration but a read more »
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There are plenty of traditional marketing techniques that can help increase your sales and make your business more public. You can really make use of them with the proper approach and analysis for implementation. read more »
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John Andrews is always someone who is worth reading. Here he encourages those who care about writing in a search engine visible way to share their tips to create memorable posts. It's a good initiative to get involved with. Let's all see what we read more »
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There is a dark side to social networking. This dark side is one that we’d rather not talk about because we are afraid we might see it within ourselves. What could possibly be so scary? I call it the swirling vortex of social networking. read more »
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Enemies sculpt your product or service focus. They help to define your goals. Remind your readers or buyers of the common enemy you face. Just as the movie-goer empathizes with the hero and admires her passion in the face of adversity, you want to c read more »
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Link building sucks. There I said it. Of course it's been said before and most people who have even the slightest bit of experience with it can tell you the same. It's tedious. It's monotonous. It's mundane. True link building is marketing. But that read more »
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Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and descriptions (along with the basic Wordpress SEO plugins) ba read more »
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Oh, this is going to cause quite a stir, I'm sure, but Marty didn't pull punches with this knock on the A-listers. Gotta love it! read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.