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rimmkaufman

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Secrets Of Paid Search Success From 1930s Direct Mail Wizards

Posted By: DavidWallace 183 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search

The early mail guys knew what mattered: tracking your results, knowing your profitability metrics, marketing to strong lists, testing different versions, writing compelling headlines, crafting copy which sells. read more »

4 Comments

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How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint

Posted By: tynansanger 211 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Tips & Tools

With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.

Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If read more »

6 Comments

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The Secret Of Large Term Lists (It's All In The Bidding)

Posted By: jameszol 232 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search

Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is "all in the bidding". From the article: "Getting tail bids wrong en masse is suicide." read more »

1 Comment

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All Clicks Aren't Created Equal: Q&A With Danny Sullivan

Went Hot: February 18, 2008 - 2:47 pm
Posted By: planetc1 239 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Online Marketing

Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients' aggregate ad spend across the major search engines, we noted that Google's slice of the pay-per-click pie increased across 2007. I wrote

"We never sat down and ha read more »

7 Comments

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RKG Duck: A Handy Open Source Tool For Search Marketers

Posted By: andyhat 265 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Tips & Tools

In this post, I’d like to introduce handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find it useful in our agency’s work in paid search and site conversion optimization. We’re releasing RKG Duck read more »

6 Comments