rimmkaufman

The early mail guys knew what mattered: tracking your results, knowing your profitability metrics, marketing to strong lists, testing different versions, writing compelling headlines, crafting copy which sells. read more »
4 Comments     
With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.

Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If read more »
6 Comments     
Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is "all in the bidding". From the article: "Getting tail bids wrong en masse is suicide." read more »
1 Comment     
Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients' aggregate ad spend across the major search engines, we noted that Google's slice of the pay-per-click pie increased across 2007. I wrote

"We never sat down and ha read more »
7 Comments     
In this post, I’d like to introduce handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find it useful in our agency’s work in paid search and site conversion optimization. We’re releasing RKG Duck read more »
6 Comments     
Search Marketing Expo

Save the date for:
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.
SMX West - Feb. 10-12

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: