rishilakhani

Dr. Pete Meyers, a well-known usability expert and Twitter addict, has decided to ring in 08-08-08 by celebrating "Twitter and [his] international friends by spending 24 straight hours on Twitter."

So no matter what time zone you're in, help @dr_ read more »
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Rishi continues with his small business link building series and discusses the ways in which he would try to reach the different types of link ops. read more »
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Interesting take on the recent Flash now crawlable by Google announcement: It is no coincidence that Adobe’s press release pointedly states that the new Flash crawling technology is only accessible to Google and Yahoo. read more »
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Just about the biggest development in search right now is the news that Adobe have licensed new technology to Google and Yahoo that will allow them to index some Flash content. read more »
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[...]Go as far to the back of the index as you possibly can, because that’s where the good bad stuff usually hides. You’re looking out for malformed urls, query strings (like ?=sessionid or ?first_page etc) [...]

Rich goes on to provide a case st read more »
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KeyRelevance adds yet another top notch Search Professional to their growing staff of search professionals. They've snagged Matt McGee of the Small Business Search Marketing Blog! read more »
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Hilarious: Back to future with Jason Calacanis. read more »
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You want to build a good relationship with your search engine optimization specialist. You need to know that your provider has integrity, knowledge, skill, and resources. Here is how I would evaluate an SEO were I looking to hire one. read more »
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David Mihm looks why InfoUSA, SuperPages, Acxiom, Localeze, Yelp and InsiderPages are so important in local search. read more »
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For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. read more »
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View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2 read more »
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Andrew Shotland's fabulous post detailing an immensely scalable way to evaluate your best keywords based on analytics data. A must-read for Keyword Researchers. read more »
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It is the chicken before the egg of the online industry.

Which comes first usability or SEO?

Designers and developers often take one stance on the issue, and SEOs another. I am not sure there is a right or wrong answer. Despite how many in our read more »
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Keyword research is the first thing you do when planning a website. You do it before thinking over the site architecture and creating the content. Keyword research is the what you do to estimate your competition and create a promotion strategy. read more »
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Viperchill Gives us an insight into how Ebooks are profitable and easy to set up. An excellent introductory post fro those considering this strategy of making money online. read more »
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Digg has made some new changes today worth noting, including “simplifying the navigation”, updating the Candidates section, and adding an Olympics section to the site. read more »
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Rishil shares a practical guide to link building strategies that small businesses have access to but tend to over look. read more »
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Shana puts out an awesome post talking us through her avatar changes. read more »
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Adam, a colleague from my days in publishing, writes a great post about why many mainstream journalists still don't 'get' blogging: "Community is not a place. Community is an approach to publishing." read more »
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SERPGuard is launched in beta today. The system is built in Ruby on Rails using the new Safe Browsing API that Google has helpfully made available. We built this application as part of our in-house client suite but decided to release it publicly. Ho read more »
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Ask.com... getting closer to core search or simply trying to increase the number of searches? Barry Schwartz gets to the nitty gritty... or not. read more »
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Happy 4th Birthday to SEO-Scoop and a huge thank you to the venerable and charitable Donna Fontenot for her tremendous and insightful contributions to the Search Marketing community! Truly one of the Queens of Search Engine Optimization. read more »
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Today could be the start of an overhaul for the net as we know it. ICANN, a sort of regulator for the net, is voting today to decide if the strict rules on 'top level' domain names, such as .com or .uk, can be relaxed. If this goes ahead it could al read more »
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Most SEO companies, including mine, see a good number of hacked websites, usually after the site owner contacts us wanting to find out why their Google traffic has suddenly dropped for no apparent reason. read more »
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A reference sheet for those doing email marketing campaigns. It's primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008