rmackay

Eric Enge writes "I always like to see what types of link building things that people talk about and/or present. Based on some basic tips provided by Roger Montti in the "Blow Your Mind Link Building Techniques" session at SMX Advanced, this post wi read more »
9 Comments     
Jon Miller (Search Engine Land): "Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially m read more »
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Outside of linkbait, whose value can be measured by analogy to the link-buying market, there are no standar read more »
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"Is it just me, or is there a 'Social Media' piece that’s somehow being overlooked here?

Addressing the 'social' in social media.." Kimberly teaches the "think inside the box" marketers about social media. read more »
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Day 2 of SMX Sydney started off solidly and finished with an unexpected twist before we headed underneath the Sydney Harbour Bridge for the after party.

Any Aussie SEO's who didn't attend should kick themselves because of the opportunities they m read more »
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In an unexpected twist to the end of Day 2 at SMX Sydney Rand Fishkin and Danny Sullivan exposed a possible case of blackhat cloaking by Flightcentre.com.au read more »
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I've just spent 4 hours summarising 18 pages of notes for people who couldn't attend SMX Sydney and also because I don't think anyone else has blogged about it in any detail. Will do the same tomorrow for Day 2 of SMX Sydney.

Enjoy. Neerav read more »
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The new tracking code for google analytics is out with a few promises of better tracking including e-commerce. read more »
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I just received this SPAM from Joost :-)

"Most of you probably know my Greasemonkey script for Google Webmaster
Tools, that shows you the anchor text of that backlink, and the PR of
the page that link is on. I have now made that same script wor read more »
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Tad gives us the 15 most important differences between SEO and SEO 2.0.

"They are 15 because 10 were just not enough..." read more »
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Inside Facebook writes: "...most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers - most of which are viral. My goal here is to provide an introduction to what’s possible on F read more »
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The Internet is as free a place as any to say what you like but is cybersquatting OK? read more »
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Matt Cutts informed us that Google will very soon begin treating subdomains and subdirectories the same in this fashion: there will be only 2 total urls from a domain in any set of search results, so no more getting 3, 4 or however many spots via su read more »
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Excellent write-up and notes from the Link Baiting session at PubCon. Covers the 96 different strategies and ways to build links. read more »
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Eloi has captured data every hour for the past two weeks in order to compile a good, up to date, illustrated, informative analysis of Sphinn traffic and posting times. They should help understand how Sphinn is used, and when to post in order to give read more »
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Having a laugh is a great way to deal with problems and that is SEO problems as well - watch this to get you laughing read more »
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Why does a chocolate vendor outsell a street artist, and what can we learn from this about successfully price pointing products online. read more »
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While not every aspect of search engine marketing can be programmed, categorized or easily referenced, the bulk of the work can at least be outlined into a handy check list. Here's the ultimate one from Stoney... read more »
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Australia is left out in the cold by Yahoo’s map functionality. Yahoo although progressive with their new map technology has not taken the time to index Australian cities. read more »
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First of all, these link-building techniques are highly advanced and by that I mean that you need web development skills or access to a web developer friend, employee or contractor. The techniques are white hat, though, and there are two main strate read more »
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Wow, great article with *practical* local search advice for anyone who has multiple business locations in different areas. Well done, Chris! read more »
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I couldn’t resist to post this vague piece of speculation before doing solid research. Maybe I’m dead wrong. read more »
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An easy way to increase your page ranking is to submit your site to blog directories. But, what if you learned that a popular blog directory you were submitting to was using methods that prevented their site from passing PageRank to you? What would read more »
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Would you hire your website if they were a person applying for a job? Lots of outdated sites exist that are lazy, give poor customer service and lose potential sales. read more »
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This article includes examples of how Wordpress is used as a Content Management System and includes the personal experience of Tara, a web designer along with a series of tips and links to Wordpress plugins that will help. Great post.. worth reading read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.