roadies

common mistakes when testing ppc campaigns read more »
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As director of an advertising agency that manages social media campaigns, I was recently brainstorming recipes for social media success. Every formula I came up with included personality.

In Social Media, Personality is Key
You can be controvers read more »
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Provided a list of sites where you can syndicate your Twitter feed for additional exposure. read more »
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The shocking thing about PubCon this year was that a little pink pony took PubCon over all by itself. Kristy Ann Bolsinger, Magical Mistress of the Pony, said PubCon was basically "PonyCon". read more »
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Lisa Barone writes "We’re all hoping to create strong, thriving communities around our brands. We want folks to want to interact with us. We want to be friendly and to encourage conversations. We want our site to feel warm and comforting and to smel read more »
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I talk about the basics of Information Environment Design, and kick of a series of video posts on the topic at Search Engine Journal. read more »
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I [Brian Carter] spoke at ScarySEO about optimizing your pay per click advertising. It was October 2008, not back in the 70's as the curtains to the left make it appear.

The presentation was based on my 5 step process for optimizing anything. read more »
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This isn't an article but a simple notion that using a big budget wisely can get you elected, even if your a Newbie. Barack used the power of hundreds of Social Media sites. I found him on sites that were brand new but had significant reach. Dominat read more »
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Search engines are getting smarter day by day, technologies are advancing minute by minute, and search engine optimization specialists need to get on board and prepare for the future of SEO. read more »
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Essential SEO fix for WordPress, it will increase internal PR/linkjuice on category pages and reduce URL length. Aaron Chronister (aka TheMadHat) finally brings us a hack to solve this problem. P.S. pressure him for a plugin in the comments. read more »
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This is how it should be. read more »
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We all know that speaking at a conference is a major honor and a major horror. Some of us want to do it, but most are scared to death of public speaking. This is Brandy Eddings' tale of the scary part of ScarySEO. read more »
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X-Robots SEO Tool is a bookmarklet that can be utilized in either Firefox, Google Chrome, Safari and Opera on Windows and OS to find information vital to search engine optimization. The tool was built in collaboration with developer Cooper Harris an read more »
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Lisa Barone's recap of the recent Scary SEO unconference held in Florida at the end of last week.


Looks like everyone had a real good time, and came away not only with new friends and contacts, but more knowledge and useful information, too. So read more »
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Rae Hoffman writes, "As you may have heard, Twitter recently decided to “nofollow” links left of the “bio” section of user profiles. The “web” link has always been a nofollow link, but the bio links passed popularity until Dave Naylor exposed it, wh read more »
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a link builder had the 'nerve' (for lack of a better word), to post a public link exchange offer in not just a Google Group but in the the official "Google Webmaster Help" group, for all Googler's to see. read more »
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So if you haven't seen this interview yet it is a must see. Check out what the average Jane thinks about Twitter, RSS, Blogs, and Logs. Let's just put it this way this blonde thinks that RSS is a disease!!! read more »
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Great article from June. I couldn't find it here, so I figured I would post it, mostly because I want to save it! read more »
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As is his norm, Shoemoney raises eyebrows about a possible controversy regarding the strange bedfellows that are Wordpress and Yahoo Shortcuts. read more »
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10 reasons why search marketers should be engaging with Sphinn - from the selfish to the noble and a few in between. read more »
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24 hours of sphinn! A quick analysis of the hot topics. The results suggest that after chatting about Sphinn if you want to be sphunn the best tactic to date is to talk core SEO or AdSense. A good backup plan is to chat about Rand or Vanessa's cats read more »
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The longest list of video sharing sites available online today. Check this out as it provides information on video marketing with statistics and the longest list of video sharing sites for your video marketing needs. read more »
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The first person to spam Mahalo without intending to do so. Here's how it happened. read more »
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Usability guru Jakob Neilsen isn't shy about expressing strong opinions about search. In today's Just Behave column, Gord Hotchkiss has a fascinating interview with Nielsen touching on everything from universal search results to personalization an read more »
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Imagine you’re Google for as moment (I accept that’s not an easy challenge!). Your job is to do the “right” job and fairly and wisely and correctly rank web pages from all across the internet on any given search term. What a job! read more »
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