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An extremely useful example of how to use wildcard (*) in Robots.txt for sites that use dynamic query parameters. read more »
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The last post you'll ever need on Google Analytics, covering ecommerce, advanced PPC keyword tracking, cross-domain analytics and more! read more »
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Every SEO campaign has to start somewhere. Before you are ready to optimize your first piece of code you need to understand the landscape around you, which means you need to know the condition of your site as it currently is, and the goals you wish read more »
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Many people understand the value of rewriting URLs, but not exactly why they need to do it. Plus, there's more than one opinion on the main reason for a URL rewrite. read more »
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Whether starting out fresh with a new Pay-Per-Click account, or improving an existing account, keywords are the root of every campaign. Knowing what words people are actively searching can help you capture the traffic you’re after. The following too read more »
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I can only imagine how this "guide" would be received today. Fairly interesting look back at marketing in the not too distant past. read more »
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In your quest for inbound links, did you forget about internal SEO? I hope not! This guide explains a few different ways to use the "no-follow" attribute to make the most of your internal SEO. Thanks for the tool Google! read more »
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That'll teach those spammers! :) read more »
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Have you seen the Whopper Freakout yet? If you haven't, you certainly should, it'll have you laughing as people truly do freak out about not getting a Whopper. Burger King's latest advertising efforts offline so sweetly coincide online. It's really read more »
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Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it’s time for a link audit.

So much time is spent being myopic over link building and external links that people often f read more »
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Stoney deGeyter says... I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you're one of those that likes being "mom and pop" then this article isn't for read more »
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Stoney writes: "Shopping cart abandonment can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction." read more »
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SEOmoz provides examples and diagrams that help us understand the importance of being consistent when working on internal links, anchor text, and keywords. read more »
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Even if you aren't a blogger, you want to find the best content online, and so I compiled a list of the seven best blogs in my mind. These are blogs that everyone should be subscribed to without excuse. read more »
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Guest author Wit steps in to explain the top 10 SEO myths and why you should care about them (or not). read more »
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Michelle wrote a great article highlighting the many parallels between going green and optimizing sites for higher search rankings. read more »
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Stoney deGeyter writes, "I'm not a blogger—I just play one on the Internet. There are a lot of professional bloggers out there. I'm not one of them. Like many small business owners that also happen to blog I have to find ways to balance my time betw read more »
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Crystal from PolePosition has a great post about using Urgency tactics to increase online conversions, and provides some tactics and guiding prinicples.

Great post! read more »
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Aaron and Giovanna Wall collaborate to put together a complete SEO guide for Bloggers from start to finish. Excellent work both of you. read more »
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A must read for all bloggers. Following these suggestions will allow for better traffic placement in search engines and will improve your readers experience. read more »
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Imagine having the search engine traffic to your blog increased by tens of percentages, or perhaps even doubling it, by just a few hours work. With putting just a bit of SEO effort into your WordPress you can increase your search engine traffic, jus read more »
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So, you just got a job in the SEO (search engine optimization) industry!

First off, I want to say congratulations. Trust me, once you start SEO, you just can’t stop.

Now if you are that green to the industry you are probably wondering “Where t read more »
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Earnest Hemingway once wrote, “Write the truest line you know.” Being honest and up-front with products, features, services, etc. will get you a lot further than deceiving your readers will. Sure, they may buy your product, but if they’re dissatisfi read more »
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Some interesting thoughts and ideas on using Twitter for marketing and business building. read more »
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Jennifer Laycock introduces a new search & marketing conference geared toward small business owners next April in Houston. Lots of the best names in the industry will be speaking. (And I'm gonna speak, too!) read more »
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