rustyfelty

Dave Synder writes "I had an epiphany while working on a site yesteray, and as most lessons come from life, I thought I might as well turn it into a blog post.

The reality of SEM is that creating PPC accounts that yield a high ROI can often be mo read more »
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Internet marketing strategy guy and family man extraordinaire (who also really likes beer), Adam Audette, posted to twitter about 15 hours ago with a tweet that read... We're having our baby today. Heading to the hospital at 12 noon to induce. I'll read more »
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Miffed at someone? Kill them with words. With the Web as ammo, it’s easy to wreck someone’s job, life and reputation. read more »
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Fortune magazine has one of the most comprehensive "Google’s starting to fall apart" articles, I’ve seen in a long time.

Sure, it’s easy to suggest that Google has become too big, too arrogant, and has lost its original focus, but Fortune’s (long read more »
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Chris Winfield of 10e20.com published a blog post today about Twitter. It’s a great example that if you talk about those who talk, you are going to be talked about.

Common sense, most marketing is. Big up ten people and you will find ten people b read more »
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I’m officially a Twitter addict. Twitter is a mini-blog in the simplest of terms. You have 140 characters to promote yourself, meet people, say something of interest (or not), reply to others and basically chit-chat or ‘Tweet’.

I can’t help mysel read more »
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From the page: Google has already demonstrated an immense desire to invest in startups with unique ideas and the right code to implement them. By storing your code with Google, what is to stop them from just peeking in? By using the AppEngine, you b read more »
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Did you know there's only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watchi read more »
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Website Magazine publishes a nice list of press release services with no "no-follow" tags. Quite handy I must say! read more »
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Part of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. I tend to use the term Link Architecture because it is similar to the Informati read more »
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Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to read more »
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Just as you’d say: “What the heck? What difference will a word or two make to enhance the power of a headline?” You’ll be amazed, how by simply adding a target + a specific, you’ll make your headline far more attractive in a matter of seconds. read more »
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Link building sucks. There I said it. Of course it's been said before and most people who have even the slightest bit of experience with it can tell you the same. It's tedious. It's monotonous. It's mundane. True link building is marketing. But that read more »
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Today, we’ll talk about the use of “nofollow” tags to control the amount of link juice flowing within a site and its internal pages. To better explain this I came up with an illustration that should help the “not so technical” crowd understand this read more »
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A question I have answered a few times is “how did Text Link Ads get started?”. From the start here we go…

Bricks To Clicks. I got involved in internet marketing in 2001 helping my family business which specialized in buying and selling antique b read more »
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Aaron Wall of the SEO Book blog wrote a great rant about PPC vs. SEO. He talks about how PPC (paid per click advertising) is a continual race to the top - eroding profits and starting bidding wars. Who wins? Search engines. Remember that Google make read more »
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Local Conversations talks with Tola Oguntoyinbo co-founder of social media broadcasting startup Sonecast, about social media, diversity in social media, how companies can get started in social media and how he got started in technology.
Video Lengt read more »
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"Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later." read more »
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On day one of SES London Lee Odden was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google read more »
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Tim Nash does it again with a great analysis of using PDF's for SEO. Well worth the read. read more »
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Search engines burn way too much bandwidth and processing time when they crawl unchanged dynamic pages. Here is how you can reduce your server load and bandwidth costs dramatically with proper handling of conditional GET requests from crawlers. read more »
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Viral marketing is a great way to exploit existing social networks for spreading information about your product/service. Although one can understand the positive effects of viral marketing, an exhaustive examination would give us a deeper insight an read more »
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It's hard to write a general article about application design mistakes because the very worst mistakes are domain-specific and idiosyncratic. Usually, applications fail because they (a) solve the wrong problem, (b) have the wrong features for the ri read more »
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How much traffic do these social media sites really send? I have come up with a rough guide to how many unique visitors on average you can expect to get from a popular story on some of the top social tagging and news sites. I have worked out my esti read more »
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Lee Odden started a great discussion about SEO fame that was continued today by Rand Fishkin... Here is how a non-famous SEO feels about the topic. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008