Ruud

"The real search market share report is measured in terms of estimated unique U.S. visitors rather than number of queries performed. Because of automated rank-checking tools (and manual rank checking), Google’s estimated search market share based on read more »
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There are so many SEO tools out there with more and more releasing and existent ones coming out with new features frequently. It’s hard to keep up with all of them, test them out, and find a good fit for you. While the majority of SEO Tools are a di read more »
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"This time out we’re going to look at using some more advanced segments and custom reporting for Google Analytics and SEO. More specifically, we’re going to look at our content and how it is performing from an (organic) search perspective. " read more »
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Requirements gathering are something I teach. I’ve been laughed at for bringing up the topic to search engine marketers and those new to web design. Yet, in nearly every case of site testing, there is no site requirements documentation and I can tel read more »
6 Comments     
Danny Sullivan goes off on everyone who uses subversive marketing tactics. Grab a cup of coffee, sit back, and take it in. read more »
33 Comments     
Whenever one interacts with other people, the results can sometimes be unpredictable. There are four good, recent articles on how best to handle these interactions, perhaps not surprisingly all written by women. read more »
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What better way to celebrate than a top sphinn... and a good time for all of us who've enjoyed (and profited from!) Ann's posts on SEJ...
Congratulations Ann. read more »
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Where I make the case in favor of authoring witty twitticisms that will stand the test of time. read more »
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Can Matt Cutts detect paid links embedded in content when he is looking right at them? read more »
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"Unless you know somebody who knows somebody it’s really hard to get a break somewhere, somehow.

We want to turn SEO Scoop into that break; we want SEO Scoop to be that somebody, that somewhere, that somehow."

Question is: what do you, the SEO read more »
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by Jeff Quipp.


There is obviously a great deal of power in being able to hide certain search results from the majority of searchers. With this power however, comes great responsibility. This responsibility becomes even more important if one con read more »
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One of the resounding themes of this year’s PubCon was a short but profound question: What value are you adding? While it seems like an easy question, having a solid answer to the question can be the difference between success and failure for your s read more »
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I'm not going to try to explain John's post in a couple sentences but I will say that by the time you're done reading it, the strong statement he makes with his post title doesn't seem that radical any more. read more »
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Jeff Quipp writes, "Over the years, I’ve learned a large number of things about the strengths and weaknesses of search as a medium. Perhaps one of the most powerful of these lessons however, is that as powerful as search is, it CANNOT compensate for read more »
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"This underground data center has greenhouses, waterfalls, German submarine engines, simulated daylight and can withstand a hit from a hydrogen bomb. It looks like the secret HQ of a James Bond villain."

With photos, cool photos :) read more »
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Oh, I *so* needed an extension like this. Dust Me will scan a page or spider a site and compare in page use of CSS with what it finds in the CSS files. It will then generate two reports: unused CSS selectors and used CSS selectors. You can export th read more »
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Dave Snyder has a great post on SEP blog about using UGC (user Generated Content) to increase business.

Great post! read more »
3 Comments     
Barry asks the question... Go give him an answer.

I for one wouldn't be worried about what some turd says. You Sphinners that did should meet me in a dark alley, ok? read more »
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Dave: "Today we’ll look at ‘Search traffic’ and how we can use Google Analytics to dig better understand the efficacy of your SEO program"

Love how the post walks me clearly from "do this" to "see that", even touching upon "so that means...". Alt read more »
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Shaun Anderson made a summary of Google's recently released SEO Starter Guide by highlighting all techniques you should try to avoid. read more »
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TechCrunch - Microsoft’s Live.com portal will change significantly this evening. No longer will it be a simple search engine with a few other services bolted on. It’s now a social network, too, pulling in activity information and content from around read more »
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Since social media is, well, a social medium, it’s important that users understand the proper ways to behave online. No, just because you’re behind a computer monitor in your mom’s basement doesn’t mean all social etiquette goes out the window. read more »
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Dave Harry's thoughts and tool recommendations on how to get the most research for your buck. read more »
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If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability Consult read more »
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Interesting move from Google, it's the 1st time I've seen them go granular, but hey, what's with the dig at shadyseo! ;) read more »
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