sampadswain

This post talks about my usual rants about how information which has become almost free due to one of the biggest development of human history which can change everything especially business and how it works and its subtle yet definitive repurcussio read more »
Discuss     
... the reasons I had to blog was a mail from Saurabh in the morning and more precisely a small tweet in response to this one. He confided to me earlier that he got a Nokia thingy happening in this life which mostly authenticate that he's hell of a read more »
Discuss     
Today an interesting conversation (here, here & here too) with Asfaq led me to brood over one simple question. How should Twitter be used? Now simple it is but its implications are manifold. To pen down some of my thoughts on “How we Tweet?” led me read more »
Discuss     
Brands & recession are quite interesting if seen together. Don’t get me wrong here. I’m not at all in favor of recession (be it economic or my blog post droughts), but something interesting happens to most brands during recession and more so on how read more »
Discuss     
No particular topic in my mind but will try to pen down my thoughts (in random order). In the process will try to build some logic and some direction to my thoughts. read more »
Discuss     
So going back to my respect for this book, this time around, "YOURS TRULY" was quoted in Wikinomics blog post about one of his recent posts on certain Wikinomics theory which he tweaked to certain extent. (View Inset picture read more »
Discuss     
The blog post proposes 4 new innovative and creative revenue generation models which Twitter can employ keeping its broad future guidelines intact..Read more read more »
1 Comment     
It's like a mandate that you are ought to have a vision before starting any venture. Not that I don't believe it but there is something much bigger, better or simply more important than that.

This story from Church of the Customer moved me deepl read more »
Discuss     
Is the hype on the latest search kid on the block i.e. CUIL over? Though I may assume it should be but still it isn't (Me going by the trending topics of Summize- oops now Twitter Search on 29th July,08 also). So here are my own perspectives. You ma read more »
Discuss     
First of all, understanding the SOS-CAR model, we have to first see what all activities are being performed by internet users. The activities can be broadly classified as Searching (S), Reading (R), Scrutinizing (S), Authenticating (A), Collaboratin read more »
Discuss     
A VERY interesting & innovative approach by Len Kendall to solving Twitter's service woes (See the inset picture above). Could this be the future of "Community-led business model monetization?" (via Joseph Jaffe). After my last post on Twitter, I fe read more »
Discuss     
Words are out- one speculative and the other one recent Industry news. Read this from InformationWeek and this too from Agency Faqs. Some of the crucial points these two different disjointed reports have covered which show more or less similar trend read more »
Discuss     
Again today, the same state of much loved or rather irritatingly loved micro-blogging site Twitter. This screenshot image called "Fail Whale" has become more or less synonymous with Twitter. read more »
Discuss     
Ask this question before thinking why you hit southwards in your balance sheet. It is not that your product is worth nothing or your market strategy is bullshit. How about this proposition: Are you targetting the right customers? In this media-frenz read more »
Discuss     
According to a report , Indian web 2.0 industry excluding the established, large global players like Orkut, YouTube, Flickr, Wikipedia et al, Indian 2.0 start-ups have a combined user base of about 1.5 million users. read more »
Discuss     
Comscore recently published the growth in Internet audience for Asia Pacific region, with India registering highest growth for the first time. According to the figures, India stands 3rd after China and Japan in the total number of Internet Audience. read more »
Discuss     
Though I’m late at sharing something but as they say it’s never too late. So I’m posting it now. We are inching close to the August release of The Age of Conversation 2008. What’s interesting are two things which caught my attention: One is that 237 read more »
1 Comment     
The report is out. Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey. read more »
Discuss     
The slides gives a brief overview of 4 major trends that are creating new opportunities in business. Some of these trends are a synthesis of existing developments and ideas, while others are so brand new, they haven't even been named yet. read more »
Discuss     
Sachi and Lee LeFever of CommonCraft does it again with a video on "Social Media in Plain English". read more »
Discuss     
Found an interesting study from the field of academics. Erik Ottoson from Uppsala University has some interesting insights on consumer behavior. The topic being "Seeking One's Own: On Encounters Between Individuals and Objects" read more »
Discuss     
By and large, we have heard this a million times (if not zillion) that innovation, technology and stuff like that can save a dying company from seeing its doomsday. Matter of fact, today's businesses will agree to my above statement any time of the read more »
Discuss     
The post takes into account a online survey and analysis to understand 2 questions : Why people FOLLOW or UN-FOLLOW in twitter. Taking cues from the survey, I have tried to understand how online behavior can be used to reduce the noise in twitter an read more »
Discuss     
Links to the coolest news n snippets of marketing, social media, techonology industry has to offer...Read on read more »
Discuss     
I found the Q&A quite insightful, interesting and most importantly clears up the ground level realities of Social Media acceptance in B2B companies as they have begun to launch Social Media efforts and incorporate Social Media tools into their marke read more »
Discuss     
Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.