samstevens

By default Google opts advertisers into everything. Whether you're launching a new campaign using Google AdWords or editing an existing one, follow these 4 steps to avoid the ignorance tax. read more »
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Jennifer Osborne has a great post that promises to help many companies improve their ppc programs by identifying common mistakes. This is a really good resource for anyone doing ppc. read more »
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A really good post detailing 3 simple ways to increase click through rates ... not just on ppc ads but also on listings in organic results.

Really good advice! read more »
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When it comes to blogging, there are 13 different types of posts that bloggers have in their arsenals. Gyutae Park breaks it down. read more »
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Matt Cutts posts lots of new docs, links about IP delivery/geolocation/cloaking, Nofollow documentation, Better definition for doorway pages, Robots.txt. read more »
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Adam writes... This post will explore several arguments against using nofollow for internal PageRank™ sculpting. It is based on a presentation I did at SMX Advanced. You can view my presentation slides here, however the deck is very brief since I on read more »
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| Online Marketing Blog | Many readers of Online Marketing Blog are bloggers themselves and I’m curious about others’ experiences with business blogs that have either failed to meet expectations/goals or that were simply abandoned. Equally as intere read more »
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Great illustration of the interaction and interdependence (is that a word?) between the various factions of search marketing, with a touch of humor thrown in as well. Would be great for getting corporate honchos to understand the necessity of each read more »
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You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of read more »
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Melanie Nathan writes "This post is a follow up to my creating and managing your link campaign article.

These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to l read more »
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Many search engine optimizers are still stuck in the past. They practice SEO 1.0 or less. These SEOs fail to adapt to the new Web 2.0 media environment and attempt to apply rules of the older web to the new situation. read more »
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For a campaign that is losing money, or barely profitable, eliminating click costs during off hours can make a huge difference. read more »
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Huge site? No problem! Avenue A | Razorfish VP William Flaiz explains how to tackle SEO for the big boys. read more »
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Ann Smarty asks the question, "I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?" Ann examines ways to explore the site’s backlinks using link: operator in Yahoo." read more »
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Glen from ViperChill has grilled dozens of SEOs and Online Marketers to get their most valued online reputation management tips. read more »
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This posts looks at the reasons for creating posts specifically to target social media audiences and it covers the approach that I currently use. read more »
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Check out this great post on reputation management with Summize read more »
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Before I break down Yahoo!’s post, let me first share a dirty little secret. Today is the first time I’ve ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don’t agree with everything read more »
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The Twitter Success Roadmap: The formula = reach out nicely + share (give) info... but there are 6 steps to that. read more »
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Outside of linkbait, whose value can be measured by analogy to the link-buying market, there are no standar read more »
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I've been doing a hell of a lot of these lately and heres pretty much how I go about it. read more »
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"Is it just me, or is there a 'Social Media' piece that’s somehow being overlooked here?

Addressing the 'social' in social media.." Kimberly teaches the "think inside the box" marketers about social media. read more »
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Aaron Wall on preemptive spam penalties and Google's relationship with SEO companies.

"What is worse about this game of passing arbitrary judgement is that many of the best known SEOs praise each other in public only to snitch on one another in p read more »
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Business blogging is any blogging attempt that is motivated by the advance of any business or marketing endeavor. So to establish a few guidelines for proper business blog behavior there arises a need for a set of “social values”. read more »
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42 places to consider when doing keyword research, including 9 tools read more »
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