scott8723

CNET News.com: Networked Insights obtains third-party social network data by mining public social networks (profiles, feeds, and the like), working with 3 external companies (reps declined to name them) that sell social data. Facebook is out of boun read more »
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Search Engine Guide: "Sam's Club has partnered with a company called Innuity to offer a small businesses program for getting noticed in the local search. Many scream,"worthless" service. It's not worthless, but is NOT close to comprehensive SEO" read more »
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Take the Poll: 1) Yes, Digg built success around the discernment of young, horny 20 somethings, and won't neglect it's foundation. 2)No, Digg will mature to the point where good content almost always gets rewarded 3) WTF? Digg is cool the way it is, read more »
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Occam's Razor by Avinash Kaushik: You know exactly what is necessary to achieve Web Analytics 2.0 greatness. To move the ball put in another five years on the job doing mediocre things and adding no value??? Here is what you do: EMBARRASS your manag read more »
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CopyBlogger Guest: Maeve Maddox. "By definition a pun is “a play on words” Might be the word's sound, or similarity of a phrase to well-known saying. Sometimes it "deserves a groan," others' deserve "the reward of an appreciative laugh." read more »
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Marty does it again. What a TRUE post this is.

Here's his "a sordid tale of happy, holistic and hands-off SEO gone to hell on a broomstick" read more »
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Google's "I'm feeling lucky" button was designed to save web searchers time by automatically opening the first page of a query. It turns out the feature, and similar ones from other search engines, are increasingly helping junk mailers get around an read more »
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A HighRankings thread discusses possibility that Google "THEMS" (groups) sites together. Got 300 links to blue widget site from humor sites? Maybe Google thinks your widgets FUNNY. Thanks for the link SEORT. read more »
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Previous free Google resources & reviews from PPC Expert David Szetela were TREASURE trove-toolkits for educating PPC employees. Here is a review of Yahoo's new (great & free) 43-page PDF eBook. read more »
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Scope creep (jobs that expand past what you're paid to do) will EAT your face alive if you let it. Example "SEM Goals & Scope of Services" document posted for discussion. read more »
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Jesus Marty... what I am supposed to say about this one? A freakin Greek tragedy. While death threats are INSANE... the underlying anger towards marketers in general seems to be another topic for discussion on its own. …. And my condolences on your read more »
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Occam's Razor Avinash Kaushik conducts a veritable analytics clinic on thinking PAST conversion metrics. read more »
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Brainwashing or nurturing? Google is sponsoring a global AdWords competition for college kids. $200 in free credits, a report, & maybe win a trip to the GooglePlex. ...a flood of new AdWords hacks or a good thing? read more »
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SEOBook summarizes a fascinating 66 slide powerpoint by The World Association of Newspapers, titled Shaping the Future of the Newspaper read more »
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Great post on how to create your own functional and feature-rich dashboard widget for Facebook. Perfect for those of us who can't stop checking Facebook for new notifications or who have sore thumbs from updating our Facebook status' from our phones read more »
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Lee Odden (TopRank) case-studies how journalists use blogs. Blogs are are a REGULAR source for journalists for improving the speed of reporting news as well as guiding tone. Nearly 70 percent of all reporters check a blog list on a regular basis. read more »
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Google’s AdWords Conversion Optimizer released generally, & they’ve lowered barriers to entry: now works with campaigns that average at least 200 conversions per month - down from 300. Also, some advertisers have reportedly experienced good results read more »
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Dave Naylor, well known for SEO, published intriguing stats illustrating how PPC ads aid organic conversions...FASCINATING stuff. Thanks to SEOBOOK for linking to the original post, which is how we found it. read more »
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Still logging into twitter to update your status? Today, Antonio Lupetti and Scott Sloan released a simple twitter API written in PHP so you no longer have to. Check it out. read more »
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Congrats Marty for breaking the equivalent of our very own '4 Minute Mile', and having 100 Sphinns 'go hot'. Marty is only the 3rd person on Sphinn to do so, preceded only by Maki and Andy Beard.

Way to go Marty! read more »
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Carsten Cumbrowski reviews a post by Heather Paulson from Paulson Management Group

Heather Paulson wrote a post for ReveNews.com titled “SEO Matrix’s- Markov Chaining and Term Vector Models“. It is basically a rundown of the fundamental SEO rank read more »
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Great interview with Nathania Johnson. She discusses blogging, social networking, and web 2.0 topics. read more »
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Gain perspective on Google's ongoing "stepped up war against the practice of link buying." Eric Enge lends insightful ADDITIONAL & complimentary commentary to Aaron Wall and WebmasterWorld threads in a post that's much more than 2 blue links. :) read more »
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Don't breathlessly expound company offerings without addressing what’s in it for the customer- ALL features, NO benefits. Adopt the right mind-set. Step back, assume role of skeptical customer. Ask "What are the damn BENEFITS?" read more »
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From the page: "After our recent analysis of popular stories on social news and bookmark sites found that the Reddit community loved reading about politics ... we decided to put that theory to the test.

We used a tool called Blog Readability Tes read more »
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