scottclark

To win a customer or reader over, you need to manage their perspectives. You need to win their trust. You need to be the better choice, the lesser evil. To that end, you need an acute understanding and ongoing awareness of your competitors. What are read more »
Discuss     
The Yellow Page industry is incredibly easy-to-understand - you pay more, you get a bigger ad, you get more calls. Search engine optimization, even for the rare small business owner who has heard of it, is much more complicated and is inherently som read more »
1 Comment     
Twitter have released their most detailed list yet on what they consider spam. Commercial or promotional Twitter users take note, these activities can get your account suspended or banned. read more »
4 Comments     
Complete review of a Dutch research about the effectiveness of 200 B2B websites. read more »
Discuss     
Another great post from PPC Hero detailing how to find sites to target on the Content Network... 3 Methods are outlined, and results are discussed to provide the best research methodology. read more »
Discuss     
I have compiled a large list of blogs that have do follow links on their sites (this includes comments.) The list has been ran through my PR tool and you can sort the sites by PageRank etc. Some are even PR7! The list will be updated and refreshed e read more »
1 Comment     
I’m (Laura Callow) going to use this post to illustrate how keyword research can help you to effectively develop your website information architecture (IA).

* Yes, branding is important.
* Yes, your users are more important, and the usability read more »
6 Comments     
Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” featur read more »
4 Comments     
Bill Slawski talks us through Google's Historical Data Patent.

The historical data patent is important because it discusses a large number of techniques that a search engine might use in fighting “spamming techniques” that might artifically “infl read more »
1 Comment     
Google AdWords Interview on the New Quality Score Changes read more »
Discuss     
The Washington Post reports on a planned feature of IE8 that could have grave repercussions for anyone using 3rd party analytics or ad serving software, as users may be able to block them.
"It has the potential to undermine the economies of the Int read more »
2 Comments     
"Today we're excited because Google Suggest will be "graduating" from Labs and available by default on the Google.com homepage. Over the next week, we'll be rolling this out so that more and more of you will start seeing a list of query suggestions read more »
4 Comments     
"The Google Suggest feature, long a part of Google labs has behavior that will feel familiar to most readers of my blog. But for the remaining millions of casual users, we may see some changes in search behavior. Now, a rumor once again has emerged read more »
3 Comments     
Finally, Google suggest - the feature that was in Google Labs for years, has become part of the regular Google search experience. You now type a few characters and it gives you a bunch-o-help to give you a nudge forward. read more »
Discuss     
What are employers looking for? What do you think is more valuable - PPC or SEO? Are employers looking to see if you've gone through SEO training? Where can you find a job? read more »
Discuss     
Eric Ward writes, "Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get th read more »
5 Comments     
Great post from Ann Smarty: "I’ve been compiling the list of advanced Google Analytics tips that open up plenty of possibilities to track and evaluate. Today I am sharing the list and expect you to share yours too!" read more »
4 Comments     
Learn best practices for coding for local/mobile:
Doc type declaration, screen width, accessibility, device detection redirection, XML Sitemaps.

Nice job and great resource! read more »
Discuss     
In this short post Andy gives us yet another way to explain social media to those around us - the Round Table. read more »
Discuss     
Often Quoted in the SEM industry, Jupiter Research will be part of the FOrrester Marketing & Strategy Client Group.

This brings quite a bit of research and data-mining horsepower to Forrester. The group is known for developing strategies for onl read more »
Discuss     
Essential reading if you want to optimise your Google Product Search feed. Google have released a new Google Product Search Performance Tool which shows a host of useful data about your impressions, clicks and feed items. read more »
Discuss     
This post covers Rand's SMX Advanced "Give it Up" presentation in detail. It has some extremely juicy link research queries, local ranking tips, and buzz tracking information. Excellent, nay essential, stuff! read more »
3 Comments     
Opportunity marketing means staying informed and looking for those (fleeting) opportunities to tie an experience into your brand, often at very low cost. If you are aware of where the "true fans" are gathering, you can be there too - and "ambush" t read more »
Discuss     
Rand Fishkin writes "This past week has been a particularly frustrating one for me, and I felt compelled to share more about the behind-the-scenes operations here at SEOmoz, particularly as it pertains to the blog and recent controversy surrounding read more »
Discuss     
Why do I get enraged by this sort of activity? I remember when one of my sites was voted against, and Google paid someone to steal it and wrap it in AdSense. The person who stole my content outranked me for my own content because a Google engineer t read more »
15 Comments     
Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.