seofactor

Don't let the title put you off - this is an outstanding article on the difficulties associated with doing SEO consultancy for small businesses. read more »
26 Comments     
Donna Fontenot writes, "I’m done. I’ve had all I can take of the vicious, nasty, cr@p that has been going on in our little industry. Sure, SEOs have disagreed with one another from day one, usually on forums. That’s nothing new. Sometimes it got nas read more »
11 Comments     
It’s intriguing that most of discussions are outward focused. They’re about Google and “do no evil”. About whether any company should enter the China market. About how far “they” should be allowed to go, what “they” should owe us, how “they” should read more »
7 Comments     
When the opportunity arose to discuss one advanced subject with the SEO expert, who is respectfully tight-lipped on specific techniques, the next best subject was how he manages to stay relevant in a sea of noise. The self-proclaimed shameless marke read more »
3 Comments     
I'm guessing most Sphinn readers have never actually visited Doug's forum before. So, here's your opportunity:.)

Actually, I think it's interesting reading his forum discussion as a companion piece to my blog post because much of Doug's discours read more »
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Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it w read more »
10 Comments     
Talking about how people began in SEO in phase format. read more »
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This was sent to me after a really crappy initial meeting with a jerk weed CEO. It has some great points. read more »
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One former executive, now suing Google over her treatment, says that the firm's personnel department is “collapsing” and that “absolute chaos” reigns. When she was hired, nobody knew when or where she was supposed to work, and the balloons that all read more »
5 Comments     
This is mostly my personal criteria, but I (glen alsopp) wanted to share the things I look for when doing an SEO health check for others, and hopefully you can find this a useful resource and be able to improve your own search engine traffic by goin read more »
1 Comment     
Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. read more »
2 Comments     
Brian Carter interviews Jordan Kasteler. Here are some of the things he talks about:

* How to pronounce his last name
* How he became a boy genius
* How he gained his SEO superpowers
* SEO for Flash Sites, SWFAddress
* Regular Expressions for read more »
5 Comments     
When I teach Social Media classes to small businesses, I can always count on someone in the audience to ask a question that goes a little something like this: "I've got limited time to invest in social media, but there seem to be a million sites out read more »
3 Comments     
Seriously, first comic sans and now variations of Times, Plain Serif, No Serif, Vanilla and Arial. At least I hear CTR is up. :) read more »
1 Comment     
Steve Espinosa is speaking at SMX Local this year, and this time there will be no crimes. read more »
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And would you agree that Onsite Search Engine Optimization will soon be History? Please share your thoughts! read more »
19 Comments     
Taking tactics straight from the battlefield, a detailed look at how to defeat larger and well funded opponents. Signatories of the Geneva Convention look away now. read more »
3 Comments     
The Yahoo patent application introduces the idea of a search category commercialization index, which could be calculated by looking at two or more metrics: (1) Number of searches within the category; (2) Number of total advertisers in the category; read more »
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Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re on the right track. And if the data is reviewed and utilized on the site it will help you increase conv read more »
2 Comments     
John Carcutt - "Real SEOs used to go to forums all the time. As a matter of fact, I bet most Real SEOs learned the craft on those very forums. Now, Real SEOs post all of that hard earned knowledge on their own sites or friends blogs. Why give away t read more »
10 Comments     
Seems John went on a rant today... his way of “continuing to make friends in the SEO/SEM Community”

- John Andrews - Effective today I am banning any SEMPO member company and every website they promote (SEMPO client websites) from any site on any read more »
2 Comments     
Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
7 Comments     
Basic rookie mistakes of publishing press releases these days. Plus new free tool www.PressReleaseGrader.com takes a look at your press releases to see if you're making these mistakes. read more »
5 Comments     
Paul does it once again equating certain industry figures to action heros ... who would each be? Michael Gray, Dan Thies, Hamlet Batista, Joost de Valk, Lee Odden, and more.

Very comical! read more »
6 Comments     
Sometimes one of the hardest things to do for any website is build links to deep content.These are the links that generally will help the site perform best overall in the search engines. This is because while it may take hundreds or thousands of lin read more »
5 Comments     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008