seoturtle

Great overview of the size and importance of the growing Hispanic search market. Solid statistics and good tips to consider when formulating a strategy to reach this rapidly growing internet demographic. read more »
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Great post on what to do when inheriting a poorly managed Adwords account.

"If you've inherited a "dog" account, it could be a long, long time (like maybe forever) before minimum bids on a poor account get down to sustainable levels. It's as if G read more »
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Andrew Goodman writes, "Maybe it’s just me, because I’ve spent years ingesting the Purple Cow Kool-Aid. But I can never get over the number of cookie-cutter, copycat businesses that spring up online. Choosing the exact same business model as someone read more »
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Brad Geddes writes, "Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary read more »
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Clear instructions on how to get more out of AdWords new Category Exclusion tool for the content network. I was wondering how to take advantage of their real list of categories instead of being limited to the general "death & tragedy" types. read more »
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Andrew Goodman writes: "Another bundle of advertising flyers just landed on my front porch, only to go straight into the recycle bin. Although I merely dream of the distant day when such lazy and wasteful advertising methods will be punishable by de read more »
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A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that's me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. read more »
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Listen up, folks: there is a reason your clients hired you for this job – it’s because they aren’t experts or don’t have time to become one. So when you report to them weekly, monthly, or both, keep that in mind. To be blunt, you need to dumb it dow read more »
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Here are 5 simple tips that generally work to lower your CPA in adWords, Y!SM, and adCenter. read more »
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I cover my recent foray into the wide world of PPC, the stages I went through, and what I determined. Essentially, that there's NO reason to limit yourself to your comfort zone. Experimentation and learning is key. read more »
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Looking for a job in the SEO/SEM industry? This list is a compilation of every site I could find, excluding the obvious ones (HotJobs, CareerBuilder, Monster, etc.) Over 25 sites; now let me know which ones I forgot. read more »
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And conversely so, this leads to an important point often neglected: What you do not publish on your site will define it. The absence of certain content positions your site against another competitor and allows it to develop an identity among others read more »
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For many people, a manifesto is something to think about. For some people it defines a way of life. For a very few people it may become an object to be feared, disputed, and opposed. Like art, a good manifesto evokes some sort of reaction in people. read more »
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There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. Notice that ways to make money with a website are different from ways to make more mone read more »
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"In other words, among the daily deluge of millions of news items, stories, announcements, press releases etc., that scream at all of us, there are a couple, and just a couple, that indicate or lead to a real linking opportunity or a strategy idea." read more »
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Where I ponder whether if I would have given "tough love" to clients & potential clients in the agency setting where I used to work, would that have been a more successful professional engagement for me (and the agency)? read more »
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What is good content? How do you produce the sort of content that will help your blog to build a readership? read more »
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When Google started, even if they had the resources they do now, they could not have created what they have now. When Google started, search engines, and especially caching content, were dubious at best.
They have now begun not only indexing inform read more »
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Vote: ways Google might fall from dominance. read more »
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What does your "About Us" page say about who you are and what you're about? Is it really that important? read more »
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Take away from Gord Hotchkiss post: The appearance of walls in the search results page can have a dramatic impact on scanning behaviors. If your keywords tend to appear on results pages that are magnets for Universal results, many different types of read more »
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The other day I was asked the following question: “Should I use active or passive voice in sales copy?” The answer may surprise you. Writers are told again and again to focus on using active voice. But I’m telling you that, in some cases, you should read more »
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Matt strikes a blow for the little fella ( I work with mostly SMBs myself actually)....

SearchEngineLand - As small businesses continue to migrate online to find customers, if that article is the kind of information they find about SEO and search read more »
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PayPerClickJournal walks us through this BASIC PPC tactic which has proven, time and again, to pump ROI through testing & analytics. Start to finish learn how to measure split testing/ad effectiveness. read more »
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It’s been a while since I’ve let my natural pythonesque tendencies filter out, so I thought that the time was nigh to put a knotted handkerchief on my head and hit myself in the face with a vase of flowers while talking about how watching Monty Pyth read more »
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