sitelogic

Li Evans of Key Relevance does a great review of the Google Analytics and Google Conversion University session at eMetrics. read more »
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I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking read more »
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Jennifer Laycock and Search Engine Guide announce the next "Small Business Marketing Unleashed" conference later this year in Columbus, Ohio. Expanded content, limited attendance, and a strong lineup of speakers (myself notwithstanding). read more »
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Matt Bailey raises his beer glass to the Pubs of England and waxes nerd poetic on the similarities between pubs and social media. read more »
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We've always been pretty open here at Search Engine Guide about how we do things. Partly because that's just who we are, but mostly because we like the challenge of doing things on a budget (like our readers) and ending up with examples that can hel read more »
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No matter how much you love writing, there will always be days when you need inspiration from one muse or another. In fact, I would argue that inspiration is not just a desirable thing, it’s an integral part of the writing process. Every writer need read more »
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Really great article from Search Engine Guide about Ideablob.com and how Advanta Bank corp, a traditional company, is using a this site as a unique social media approach to building a new kind of relationship with current and potential customers. Th read more »
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It’s been a while since I’ve let my natural pythonesque tendencies filter out, so I thought that the time was nigh to put a knotted handkerchief on my head and hit myself in the face with a vase of flowers while talking about how watching Monty Pyth read more »
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Gene Marks says SEO only works for larger companies that have "oodles of money" to spend and that it does little for small businesses. Marks indirectly says blogs should only be written by people in media or technology markets and who have the time read more »
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High Rankings’ Jesse DaCosta writes an in-depth review of the new subscription based online marketing courses being offered by Marketing Motive. The service, headed up by John Marshall, Michael Stebbins and Avinash Kaushik features both written and read more »
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Jennifer Laycock writes, "I can't tell you how many times I've heard an old school marketer say viral marketing is just the fancy new name for word of mouth marketing. In their mind, the two work exactly the same way. When I teach viral marketing co read more »
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There has been a lot of discussion on Google’s recent changes to the way that they handle expanded broad match (at WebMasterWorld ), High Rankings Forum and other places).

We have come across a different issue that relates to the investigation o read more »
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Viral marketing is a strange thing. While a viral campaign can be planned and launched, the best viral campaigns are usually accidental. In fact, viral movements are often sparked by pop-culture events rather than funded advertising campaigns. While read more »
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Part III - One of the biggest issues many have with the current paid links debate is the way in which Google has shared (or not shared) information with the public. Heavy handed tactics and veiled threats just don't seem to match up with Google's or read more »
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Jennifer Laycock continues her discussion regarding Google's paid link crusade. "One of the points being made by those who are upset with Google is the hypocrisy involved with going after the little guys. Major media outlets and web sites have appea read more »
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Jennifer Laycock writes, "My daughter has a shirt that reads 'it seemed like a good idea at the time.' I sort of wish they made it in larger sizes. I can't help but think it'd be a nice Christmas gift for the team at Google. After all, I'm hard pres read more »
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I've found that while Digg users will hit stories comments such as lame, fail, old news, etc - StumbleUpon has some interesting folks that expand quite a bit on their negative opinions. read more »
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If Danny Sullivan's report over the weekend that Google is in fact reducing the PageRank for sites that are suspected of selling paid links isn't enough to send the entire paid links industry underground, then I don't know what is. Add to this the s read more »
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