sodapopseo

I tend to agree with Hugo about the risks involved with making sweeping generalizations that a search engine like Google intends to do away with something that has been a critical element of ranking for some time. I believe they will develop new an read more »
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I recently had the chance to meet Facebook engineers, Andew “Boz” Bosworth, creator of the much talked about News Feed, and David Fetterman, lead engineer for the Facebook Development Platform, and took to the opportunity to find out exactly how the read more »
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Learn how we doubled the turnover of a successful, high ranking e-commerce website by optimising their images for inclusion in Google Image Search. Free method of driving huge levels of targeted traffic to your website by simply following a few easy read more »
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A well-respected industry peer recently wrote a piece attempting to compare SEO vs. SEM in terms of their share of ad revenue compared to their share of search traffic. He provided some fairly robust data points that seemingly pointed towards SEO as read more »
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In the SEO world, there are various conventions that seem to stand the test of time despite their rather limited fundamental value. read more »
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It truly amazes me when I hear about medium-sized businesses - and even some Fortune 1000 outfits - that are still operating their websites without a content management system (a.k.a. “CMS”).Especially, when you consider that many small business and read more »
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Just a few questions you might not have thought to ask your clients that present link building opportunities. read more »
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Google can now index the audio contained in video files. The technology called, "GAudi" access a video, converts the audio into text, and determines rankings based on the content. read more »
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First off, you can’t control who links to you from an external sources. Secondly, why would you devote resources to prevent folks from giving you an unsolicited inbound link - the holy grail of SEO? read more »
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This series of posts has described Google's search quality efforts in areas such as ranking and search UI. read more »
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Anyone still holding his breath for Cuil to beat Google might want to cheat a little and start breathing through the nose. read more »
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H1’s , alt. image attributes, title attributes, meta keywords; how much value do these relatively small site-side elements have if they’re not standing on the shoulders of inbound link giants? read more »
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"Thank you for your email. Please note that it is currently not possible to differentiate between visits from news.google.com and google.com. We apologize for any inconvenience."

Enough said.

. read more »
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A WebmasterWorld forum member decided to experiment with his title tags and made some slight adjustments. Consequently, he noticed a 65% decrease in traffic. read more »
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Did you notice those guys with the "Greedy, Link Sellers, Drunks, SEM SEOs" signs outside of the conference center at SES San Jose? :>> [PHOTO] read more »
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a link builder had the 'nerve' (for lack of a better word), to post a public link exchange offer in not just a Google Group but in the the official "Google Webmaster Help" group, for all Googler's to see. read more »
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Jeff Quipp writes, "Are iPhone type PDAs the way of the future. Will most searches be performed from such devices? I don’t think any of us can argue against it … it will happen … and in fact the transition is well under way. Accordingly, I thought t read more »
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Kevin offers up some interesting insights based on some preliminary testing of Google's social search UI. read more »
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Why am I not surprised (screenshots and video evidence included!) read more »
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Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of ma read more »
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A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements read more »
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Though some folks already know this, it's good to rehash the true reason why .edu and/or .gov links tend to be more valuable then run of the mill .com links. read more »
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Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
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Ann Smarty asks the question, "I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?" Ann examines ways to explore the site’s backlinks using link: operator in Yahoo." read more »
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An industry peer and acquaintance of mine, Glen Allsopp, recently published a blog post describing how he helped a client go from virtually zero social media visitors to well over 500,000 in just one month. read more »
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