soniasimone

"We only have budget for one thing this year--should we do relationship marketing or social media?" She works with giant companies and I work with small organizations, but this question drives us equally nuts. So here's the answer. You do both. read more »
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From Prince Harry in Afghanistan to Tom Cruise ranting about Scientology and footage from the Burmese uprising, blogging has never been bigger. It can help elect presidents and take down attorney generals while simultaneously celebrating the minutia read more »
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Excellent post about how different groups view Stumbleupon. This is not your usual rehash of what has been said before - it is very personal and compelling - I really liked it! read more »
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Forget Scoble getting booted from Freakbook. The real story is how quickly Mahalo scraped together the news and started ranking. John Andrews has the scoop. read more »
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Don't let the title deceive you, Courtney Tuttle offers a valuable read for SEO's New and Old...

...This lesson is going to teach you how to consistently beat major players that have bigger budgets, better skills, and more ideas than you. I can t read more »
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With SES Chicago coming up I asked Seth Godin if we could chat about his new book, which is also the topic of his keynote at SES. The interview was entertaining as always, including a discussion with Seth about his opinions on SEO. read more »
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Without a doubt, my favorite application on my computer is my mozilla Firefox browser. Here are 10 awesome mozilla Firefox tips that I recently discovered. read more »
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Cultivate the habit of non-finishing. Not every project you start is worth finishing. Sometimes we get into it and realize, “This is a waste of time.” Fine, then give yourself permission to quit. read more »
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Corporate advertising types love to talk about viral marketing these days and it seems they'll stoop to whatever they have to do to make their stuff "go viral". But what happens when the web takes the message out of the advertisers' hands? Well some read more »
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Content goes a long way in establishing the value of your website for each visitor. Having the right content development strategy can make a big difference in the popularity and profitability of your site or business. This article talks about how to read more »
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"The absence of fear is not courage. The absence of fear is mental illness." read more »
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Relationship marketing focuses on nurturing ongoing relationships with customers, instead of strip-mining prospects for one-time purchases. They all boil down to the same idea--create a stronger emotional connection with existing customers, and turn read more »
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On the heels of Caroline's amazing post at http://sphinn.com/story/12535 ProBlogger offers us 11 Tips for Getting Your Comments Noticed on a Popular Blog.

"In this post I’m going to suggest 11 tips for leaving tips on blogs that not only get not read more »
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Well, I never really was a big fan of Digg…..Until yesterday when I finally cracked how to get consistent diggs to the front page.

I spent a lot of time analysing what works on Digg & what doesn’t. However what a lot of people fail to notice is t read more »
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Oh, this is going to cause quite a stir, I'm sure, but Marty didn't pull punches with this knock on the A-listers. Gotta love it! read more »
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Users will click through on a given search result anywhere from 10-100 times more often if you answer that question--"What do I need and want?"--in an effective and compelling way. All other things being equal, if you answer the question, "how can I read more »
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from the page "A lot of PR folks these days seem to have the idea that social media is where it’s at amd that they need us to be effective. They are absolutely correct." read more »
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This article explains the ultimate dirty black hat Digg bowling smack in your face technique to get any story buried on Digg. It's easy, anybody can do it. read more »
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Take a gander at some unfortunate logo choices that Miel Van Opstal has posted on his marketing blog, or maybe in a case or two they hit the nail on the head. Have you run across any odd logo choices? This one is good for a little Monday morning hum read more »
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If your message is compelling, people will want to buy. You've created desire. But desire is at war with fear. Usually, interestingly enough, it's not fear of losing money--it's fear of feeling dumb. Like a lot of fear, the fear of feeling like a su read more »
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In a sense, blogs are created to fill informational market gaps left open by traditional media. Bloggers have specialized knowledge and their niche focus can provide alternative commentary to fulfill more specific user needs. And how does this bring read more »
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I was just playing around with popuri.us and happened to click on my Compete.com stats. There I realized that my traffic increased by 11259.7% (no mistake here) compared to a year ago. I want to share with you the secrets of how I did it. You can ac read more »
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But for the most part, human beings in the 21st century hate to be sold. We still have problems that we want solutions for. And god knows we still love to buy. But we don’t want to be sold. This is even more true of the new social media crowd, many read more »
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At some point, you need to ask what problem you're solving. (Whether that's with your business, your nonprofit, your project, your committee.) What problem do you wish you solved? Is it a real problem? Does it matter to someone other than you? This read more »
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DoshDosh explains his detailed method of considering bloggers to be prospects and how he nurtures relationships with them over time. read more »
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