soulfood

A Google Groups thread has a response from Matt Cutts of Google, basically explaining their was a bug in Google's algorithm for detecting, what I understand to be, a form of content spam due to an IFrame. read more »
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To develop the Yahoo! Year in Review, their editors analyze search queries based upon a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. Individual users and their read more »
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There are so many SEO tools out there with more and more releasing and existent ones coming out with new features frequently. It’s hard to keep up with all of them, test them out, and find a good fit for you. While the majority of SEO Tools are a di read more »
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"Last week I (Lisa) eavesdropped on a tweet that Lee Odden sent to Marty Weintraub. The tweet was about the recent ruling in the Myspace suicide case where a judge basically made it a felony to lie about your identity on the Internet." read more »
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Some great ways to increase your sales without actually having to decrease your sales price. read more »
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One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s ab read more »
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It can be a confusing process to find a good Search firm. You probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best.

Shimon Sandler has put together an organized list of que read more »
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Hopefully this is the confirmation of longer term good news. I found the last 3 lines in this article heartening… read more »
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ne of the most basic rules in marketing is test test test. Whatever you’re doing, no matter how small, test it to make sure it performs to the best of it’s potential. However, testing takes time, and let’s be honest, it isn’t exactly thrilling. Wors read more »
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Nick Denton, owner of Gawker Media, is predicting a 40 percent-plus decrease in internet advertising. His numbers are based on the model of a Morgan-Stanley analyst who makes a connection between a decrease in Gross Domestic Product followed by an e read more »
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As the age-old saying goes, first impressions are everything. And while this means that you have to put your best foot forward when you get talked into that blind date with Susie’s second cousin, the internet and the effectiveness of search engines read more »
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Everybody who works for an SEM agency, has worked for one in the past, or just visits Fortune 500 company websites from time to time, has probably had this thought at least once or twice; “If only they got it…”. Well, within the next 5 years, most l read more »
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The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several Do’s and Don’ts that will help you have a successful holiday sea read more »
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Ruud Hein talks about the The mushroom strategy.... find a need or question online regarding a product or service you sell. The idea is to turn this need into Helpful Content.

The key is to be genuinely helpful and put the other’s needs first read more »
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With the help of a few friends, a lot of persistence, and smarts Rae has not only built a strong brand in “Sugarrae,” but in the process built one of the most respected and successful affiliate marketing businesses in the world. read more »
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This post illustrates a bad SEO scenario, what can you do when your client refuses to take your advice, but pays their bills? Definitely needs good discussion! read more »
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Google, for the fourth time that I know of, has messed up the exchange rate that they pay publishers outside of the US. Of course, each time, this is in favor of Google paying less to publishers. 4 times!?!?!?! read more »
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I am a frequent builder and user of online carts. The fact is, the more questions you ask, the more likely you are to lose your potential customer before they click the “submit order” button. I have listed items that are surely going to bring down y read more »
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Companies need to stop believing the hype that social media is an “everything drug.” It’s not. It’s a strategy that needs to be considered and tailored to fit specific business needs. Here is the reality check. read more »
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Danny Sullivan writes "Search engines tell marketers not to spam them. Many search marketers also advise newcomers not to spam. Spamming issues get debated online. But what is search engine spam? What’s it look like? How’s it smell? And why do searc read more »
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More and more companies and organizations are now deciding that they have a claim to own your domain after you have used it to brand your online identity for many years.
Real estate organizations now want 50k domain names handed over to them after read more »
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Ben and Karl from Conversion Rate Experts on free tools to help you learn why more of your users don't become customers. read more »
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It is my belief that all business will take a hit over the next 2 years, but it is in this time that the internet has a unique advantage to accelerate its already predicted growth to take a bigger chunk of market share from traditional business.
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Are site wide links still effective and can getting a lot of links really fast from Digg hurt you? Since there is still a lot of interest in these two topics, Debra Mastaler shares the answers here. read more »
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Matt McGee writes "Google UK recently shared a list of 52 Things to Do on a variety of Google properties (found via Phil Bradley). It’s a collection of tools and tips about using Google products and services for some everyday functions. If you’re a read more »
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