ssjothun

One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels. read more »
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An interesting interview discussion with Aaron Wall. Some good questions in there too! read more »
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For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. read more »
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Before I break down Yahoo!’s post, let me first share a dirty little secret. Today is the first time I’ve ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don’t agree with everything read more »
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With the recent changes in the way Google and Yahoo are ranking country specific TLDs, Adam has put together a fantastic post listing all the official or best domain registrars for each ccTLD. read more »
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As with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new one read more »
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Short article on using PPC typo campaigns to optimize for organic rankings with lower competition. read more »
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Now that I’m a nominee for the SEMMY 2008, I suppose it’s time for my bi-annual post:) This is by no means an ultimate guide to viral marketing, but I’ll cover some of the strategic considerations and the process behind planning a viral campaign — a read more »
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