stephan

Excellent, excllent review by Stepahn on this topic - if you've been following it, read this. If it's new to you, read this. If you're serious about seo, read this. read more »
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Attribute-based (a.k.a. faceted) navigation systems make it easier for users to filter, sort, navigate, and buy. But this user benefit could cost you big-time in your natural search marketing performance if not SEO'd correctly. read more »
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Stephan Spencer dishes out a very thorough write-up on the different types of redirects. read more »
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Yahoo Collaborates With McAfee To Secure Search Results. Bad news for the bad guys, but good news to know. read more »
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First post in a multipost series on how to evaluate a internet property read more »
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Michael Gray writes, "So I was reading Shari Thurow’s piece on Search Engine Land “You’d Be Wise To “NoFollow” This Dubious SEO Advice” and I have to say c’mon Shari you really can’t believe that now can you …

Sculpting your page rank with no fol read more »
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Excellent article about internal site links and "sculpting pagerank". read more »
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Stephan Spencer was granted a half hour interview with Matt Cutts at Pubcon, and this is the transcript. Its also available in MP3 format.

Stephan has some great questions for Matt, and Matt is very accommodating, and provides some interesting an read more »
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Stephan Spencer: "Wouldn't it be great if all those whiz-bang Web 2.0 interactive elements based on AJAX (Asynchronous JavaScript and XML) and Flash—such as widgets and gadgets and Google Maps mashups— were search engine optimal?

Unfortunately, t read more »
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Much like print-friendly versions of pages, mobile versions of pages can introduce duplication issues on sites, watering down their PageRank. This story describes a real-world case in point, and shows one solution to satisfy mobile distribution aims read more »
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Use the SEOMoz Popular Searches tool for blog post ideas. Or for Sphinn discussion topics. read more »
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Marissa Mayer referring to Cost Per Action (CPA) as "the Holy Grail" makes me think a switch from CPC to CPA as the primary pricing model for AdWords is inevitable. What are the implications... read more »
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What's the simplest way to make friends at a search engine conference? This post shows you a great path that also helps you. read more »
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From auto-generated title tags, to ephemeral keyword themes on category pages, to canonicalization issues, to duplicate content, most blogs suffer from sub-optimal SEO... read more »
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Will the search company enter the browser wars? read more »
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Maile didn't dodge the tough questions, even when it comes to cloaking, canonical URLs, redirects, progressive enhancement, link condoms, and paid links. read more »
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A video commercial explaining how Google Universal Search works, using real people as actors! read more »
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SEO may seem like "rocket science" to some (like Dave Pasternack!), but one teen has cracked the code, turning knowledge of SEO and Neopets into an income-generating asset. read more »
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Capture a lot of "Long Tail" search traffic with these scalable SEO strategies for your URLs, templates, internal linking, content, etc. Tips include leveraging UGC, tag clouds, MTurk, GravityStream,... Includes 1 new great tip from Matt Cutts! read more »
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