stutofts

Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty mu read more »
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Google keyword tool reporting numbers, not blue bars. It has changed back but have screenshots - is this a Google blunder or a sign of things to come? read more »
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A short post quickly highlighting the possibility that Google UK is favouring ".co.uk" domains. read more »
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Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it w read more »
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[...]Go as far to the back of the index as you possibly can, because that’s where the good bad stuff usually hides. You’re looking out for malformed urls, query strings (like ?=sessionid or ?first_page etc) [...]

Rich goes on to provide a case st read more »
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Tad collected 8 very simple steps of emergency reputation management. These measures should help in cases where a forum or blog post shows up in the Google top 10 for your product or brand. read more »
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A new study from Harvard Business School calls into question The Long Tail theory. While this study was based on hard data from music and video sales, it may not be advisable to give up on Long Tail theory so quickly. read more »
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It's time to lock up your daughters, and here's why: The roving spycar of Google's Street View has been spotted prowling the mean streets of London... [photo] read more »
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Hilarious: Back to future with Jason Calacanis. read more »
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Kate writes her first post at Youmoz sharing advanced tips on segmenting your analytics data to find all your broad match phrases! Sweeeeeet tutorial :D. read more »
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I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google's Matt Cutts in comments there. So I wanted to revisit some of the thin read more »
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OK, I’ve had it with link building; I’m done. Tossing in the towel. Waiving the white flag, no fight left in this link ninja. Google, you win! read more »
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Sphinn this if you think its the most stupid post you have read about the whole Flash issue.

Being indexed and being ranked highly is a totally different thing, why are people spouting so much crap about this? read more »
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A look at the localisation SEO strategies applied by six top multinational brands. read more »
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Finding SEM employees is a challenge. Job sites, blogger job boards, trade organizations & word of mouth are usual recruiting channels. This post offers a list of common & creative recruiting sources from SEMPO & SEMmoz to Miami Ad School & SEM head read more »
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As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future. read more »
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Since this morning, Yahoo! Site Explorer now allows you to filter indexed pages and inbound links by subdomain. read more »
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Kevin Gibbons gives us a list of very well-known companies that were too cheap to pay the £2.50 to protect their brand. read more »
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There's a right and wrong way to include SEO in your internet marketing mix. Throwing it in as an afterthought after your shiny new site launches is the wrong way. Here's the perfect SEO workflow. read more »
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A nice stats round up from Danny

Search Engine Land - Ouch. Again, Google is stomping on everyone else in terms of number of searches it handles (the scale shows billions of searches handled per month). read more »
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Well argued in the comments by Guardian author, but the angle of many recent UK media articles has appeared to focus heavily on the black-hat side of SEO instead of painting a true picture. read more »
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A look at the 10 most common fatal localisation mistakes English language sites face when entering other markets. read more »
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| SEOptimise | Despite consumers barely noticing the aesthetic changes and quality updates, search engines must provide their users with useful results or they will lose them to the competition.

This means their search criteria are constantly upg read more »
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Some Friday fun! :) read more »
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Great article on the flaws in Google Analytics and some of the alternative options available. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008