sumitsrivastva

When Dan wrote this post I don't know if he wrote it with the intent of how it could be applied to social media marketing; but I think that if you look at 1940's propaganda and how they were able to sell the masses on their idea - you can apply some read more »
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Mark Dykeman catches Tamar Weinberg's brainwaves this week. Great interview, Mark. read more »
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Does google bowling exist?
Do you get penalized for getting 1000's of links you never looked for or asked for?
Can someone really hurt you by linking you to 1000's of bad neighborhoods?
This guy needs help, and he needs it quick. read more »
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Outside of linkbait, whose value can be measured by analogy to the link-buying market, there are no standar read more »
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No... I am not going to repeat the same old stories of Google Analytics and your ROI. This is just much simpler analysis using excel sheets and common logic. Of course you require to collect some data to start with. A detailed step by step approach read more »
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In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts read more »
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One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free". SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. read more »
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Very cool & creative ad. Way to push the envelope. read more »
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Do you know this man?

We all know social media is powerful - But how powerful? We want to find out so we have set up a test. This test involves making a video offering $100 to a random stranger pulled from a random social media profile. The catch read more »
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I've been doing a hell of a lot of these lately and heres pretty much how I go about it. read more »
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"Is it just me, or is there a 'Social Media' piece that’s somehow being overlooked here?

Addressing the 'social' in social media.." Kimberly teaches the "think inside the box" marketers about social media. read more »
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Over the last few days I’ve noticed a couple of what I believe to be spam submissions to Sphinn with links to topgear.com, the official website of the BBC TV show fronted by Jeremy Clarkson. read more »
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Aaron Wall on preemptive spam penalties and Google's relationship with SEO companies.

"What is worse about this game of passing arbitrary judgement is that many of the best known SEOs praise each other in public only to snitch on one another in p read more »
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So hey Google care to explain why this isn’t a paid link page? Any reason you haven’t dinged the page rank of this known link seller or cut off their ability to pass page rank or anchor text? Now I’m not daft enough to believe that any of those comp read more »
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The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward read more »
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"I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on.

Well, hell yes. Thanks for noticing!" read more »
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Wow, indeed "Very Impressive SEO Service" as one of the 150+ bots stated. read more »
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There’s no doubt that creating a valuable piece of content is a great way -and maybe even the best way- to attract links. However, when I mention link baiting (or link targeted content), I often get reactions like ‘it sounds nice, but link baiting p read more »
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Every day, social media consultants pull off very successful social marketing campaigns for clients as well as for their own sites. But often when those less experienced with this fairly new type of marketing try and pull off similar feats, they end read more »
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Now that you’ve forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts ‘Spheres of In read more »
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Ann is back and rolling along with a new (guest)post over at CT!

Collective Thoughts - Social media is getting too popular - more and more effort is needed to get noticed there and make friends and fans. Beside being loyal, consistent, truthful, read more »
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Why should anyone care about being a role model?

Because people will listen when you speak. Because people will care about your opinion. Because people will talk about you and the things that you have to say. read more »
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Social Networking 1.0 (i.e. forums) was a wonderful place where you could not only meet up with other professional SEOs, but webmasters and curious onlookers alike. There is still a hidden value to remember that is potentially important to your futu read more »
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In my opinion there is no better time, nor ever has there been a greater arena, for harnessing the consumer impulse associated with brand identity, than through the new web, the social web, the viral voice of the consumer in real time.

Research* read more »
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Business blogging is any blogging attempt that is motivated by the advance of any business or marketing endeavor. So to establish a few guidelines for proper business blog behavior there arises a need for a set of “social values”. read more »
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