talita

Bill Slawski talks us through Google's Historical Data Patent.

The historical data patent is important because it discusses a large number of techniques that a search engine might use in fighting “spamming techniques” that might artifically “infl read more »
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Ann Smarty loves playing with visualizing tools because they allow her to see what you might have missed exploring a table or a graph. This time she has compiled the list of tools that show various outlinking tactics and characteristics. read more »
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An interesting look at SEO from the other side of the table...

"I wish that SEO consultants and companies would get a good understanding of how a company website is handled before recommending a lot of technical changes" read more »
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Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage read more »
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Blogging and local search are two hot items in online marketing, and that makes perfect sense: Blogging is a natural way for a business owner to introduce him/herself to potential clients while simultaneously showing knowledge and expertise of the l read more »
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Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn’t seem to dig your site as deep as you want it to.

The remedies to this may vary but here are some read more »
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Both SEO and SMM will drive traffic to your site (if done correctly) and both techniques are very popular forms of online marketing, but that’s about where the similarities end. The two methods are so different, it’s like comparing Gridiron / Americ read more »
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Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. Sweet read more »
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This post isn’t going to be inflammatory, walking you through the ABC’s of why Twitter is good and why you should use it.

Rather, the post is here to make you think about Twitter in a way that you might not have before - to use as a scouting and read more »
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Experimenting and testing theories is what separates experts from the pretenders. You need to be highly skeptical of any new concept unless you can see solid proof or you can test it yourself. I’ve witnessed many interesting ideas and concepts unear read more »
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If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write.

From Hamlet Batista's personal expe read more »
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Is having a dedicated IP address critical for achieving great Google rankings and if an IP address is shared among many sites, is the PageRank for each site diluted? read more »
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No, I’m not talking about black, white, blue, grey or any other coloured hat you might wear whilst doing SEO, but instead I want to talk about how Search Engines are really very much like fashionista’s. To explain this a little better, let’s look at read more »
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A lot of web pages and documents reuse the same text in sidebars and in footers at the bottoms of pages, like copyright notices and navigation sidebars.

Computer programmers will sometimes use the term “boilerplate” code to refer to standard stoc read more »
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There are a lot of people, especially in Stumbleupon, that seem to think that SEO is used only to make money, increase traffic, to spam, to promote selfish interests, and to reciprocate greed and one-way desires.

Kimberly (SpostareDuro) tells us read more »
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We take on a lot of SEO design projects where we help clients design sites from the ground up in a way that will be conducive to search engine spidering and eventually competitive rankings. You’ll often hear how search engine optimization shouldn’t read more »
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Evil? I don't think so... A Genius... hrmm still undecided on this one :) read more »
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"There are a lot of similarities between the online and offline worlds (there are also a lot of differences), but if you try and keep things simple and apply everyday logic to your website, hopefully you’ll be able to create a location that people w read more »
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Michael Martinez explains how most of what you’ll read on the Web — particularly from SEO bloggers — concerning link analysis is time-wasting nonsense.

Luckily, he goes on to provides some very useful insights into how to do link analysis properl read more »
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Well, Google says it’s up to Aaron Wall to decide… read more »
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Many people jump into social media marketing because they feel they "should be doing it". Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can read more »
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A guest post on ProBlogger that gives some basic, yet still helpful and informative advice on how to achieve good organic rankings. read more »
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This is one of the simplest, yet most effective ways I've seen the Long Tail concept explained graphically. read more »
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Have you been trying to "fly under the radar," engaging in activities outside of Google's guidelines but subtly so as not to get caught?... Well, think again! read more »
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There are a myriad of tools out there. But what are the best tools? Search Engine Roundtable investigates for us. read more »
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