tchale

Avatar Posted By: tchale 101 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Hmmm......

After reading the initial announcement and subsequent reports I am still not sure on the impact of these changes.

Mainly, how these changes improve the transparency and granularity of Quality Score for ongoing management purposes.
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Avatar Posted By: tchale 103 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Google AdWords
AdWords/PCC match type nitty-gritty.

-Tom Hale read more »
1 Comment     
Avatar Posted By: toddmintz 111 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: SEM
Kevin Ryan was gracious enough to break away from his busy pre-SES conference schedule to answer a few questions for me. read more »
2 Comments     
Avatar Posted By: tchale 197 days ago
Topic Type: News Story (Jump to http://www.thomascreekconcepts.com)
Category: Google AdWords
When is an AdWords accounts historical Quality Score so poor that it is mortally wounded? read more »
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Avatar Posted By: tchale 227 days ago
Topic Type: News Story (Jump to http://www.thomascreekconcepts.com)
Category: Blogging
Experts are great at telling you what may be hot, but poor at helping you sort through where to put your precious time.

How do you triage all the new media choices coming down the pike?

-Tom Hale read more »
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Avatar Went Hot: March 12, 2008 - 8:46 am
Posted By: DanielScocco 265 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google SEO
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Perf read more »
16 Comments     
Avatar Posted By: tchale 271 days ago
Topic Type: Discussion
Category: Google AdWords
What is on your checklist for the ideal AdWords/PPC agency-client relationship? read more »
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Avatar Posted By: jameszol 281 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is "all in the bidding". From the article: "Getting tail bids wrong en masse is suicide." read more »
1 Comment     

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