tinfish

Google are currently beta-testing a new service, called ‘Automatic Matching’. The premise is simple – if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be succ read more »
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Large firms are missing out on the benefits of SEO as search marketers internally wrestle over strategy and vision. read more »
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PPC agency professional Steve Baker sets our friend Gene Marks straight on a few things when to comes to adwords and small businesses. read more »
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An interesting take on Stuart Small's 80:20 comment on Google results click through rates. Steve Baker explores the fundamental flaws in the argument and explains why in reality PPC ads receive more than 20% of all possible clicks. read more »
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"We all know that when people think computers that they think Geek! Nerd! Swat! Wedgy! Well let me tell you computers are cool, in fact they’re Coogle!

SEO..What’s that? Try explaining that one in your social circles, 6 pints later and the same p read more »
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What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? Giving people nice presents, and getting socks in return?

If your online business sells the sort of things people buy at Christmas, and you have a PPC ca read more »
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Some good informative info here on common adwords questions, useful for beginners and more advanced ppc pros alike. read more »
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Article asking why should we use an agency for our SEO. Why don't we just get our in-house web-development team to learn SEO? read more »
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Jim Westergren has sold the non-Swedish part of his company to UK SEM outfit Epiphany Solutions Ltd for $157,700 USD.

A one man SEO success story with a happy ending. read more »
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An indepth look at Rohit Bhargava's five points for Social Media Optimisation thinking, including practical advice on how the points can be forfilled and thoughts on the evolution of the SMO industry in general. Yes, this is my article. :) read more »
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If google was in a character in a Zombie flick, I could see it going for the chainsaw as its weapon of choice. Not that I'm saying directories are zombies, ok maybe some are. But some have only high quality sites listed and are an excellent aggregat read more »
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Got a small PPC budget and a horrendously long list of target keywords? Do not fear as Steve Baker has the answer. read more »
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Another excellent post from PPC aficionado Steve Baker. A nice follow up to his previous post on finding the PPC Sweet Spot examining the hidden costs on bidding more to move up the results. read more »
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An interesting & indepth article explaing why being top of the PPC ads is very rarely the best place to be. Complete with practical examples and mathematic theory on how to find your PPC advert's 'Sweet Spot'. read more »
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"Sometimes, the amount of content online can become a bit overwhelming. I’m subscribed to more RSS feeds than I can really find time to read, however despite the volume of material out there it’s surprising how few internet marketers (and specifical read more »
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John Andrews gives a quick and easy way to set up a "time bomb" on clients sites using the "Unavailable-After" command. While not something I condone, I admire it's simplicity and forward thinking. I bet a few people could even come up with some qui read more »
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Advertising on Google's Paid Search results - Adwords - is a minefield. There are a lot of perils and pitfalls, and one mistake could potentially cost you a lot of money. read more »
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