toprank

Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela. David covers persuasive techniques and more.... read more »
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Does your content creation and management plan consist of merely a fire-and-forget-it perspective? Then you may be missing out on ways to not only strengthen existing rankings but bolstering new ones. You may be making costly mistakes without even k read more »
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Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty mu read more »
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In link building, sometimes marketers lose their focus or get over aggressive, and spend too much time contacting every single site within their niche, hoping to get a link or a buzz generating blog post about their product or service. Sometimes it’ read more »
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An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customer read more »
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"I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working fo read more »
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So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
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Whether you’re an employee or a consultant, it sometimes falls to you to drag an organization into the 21st century—and that often means convincing a company to adopt social media. Someone might even be asking you about some new web tool their son o read more »
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Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimizat read more »
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Debra Mastaler writes, "While it's tough to control what people say, you can work to protect your reputation by registering your known brand/name with as many social media/forums/discussion sites as you can, especially the popular ones in your niche read more »
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Looks like Google and Adobe are working together to get Flash content indexed... read more »
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Gab Goldenberg releases a brilliant Wordpress Plugin to maximize the effect of your internal anchor text.

"So: You can rank like Wikipedia, without being Wikipedia. Ok, that’s maybe a slight exaggeration, but the tool should help you improve your read more »
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What to consider when building your Website Transition Plan?

If you’re making changes to your site and you don’t want to risk losing your search engine positioning then there are some critical steps that must be taken. read more »
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For those that are playing in PlurkWorld here are some toys and tools to start broadening your experience. I haven't played with them all much yet, so do share any experiences here if you could... read more »
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I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
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Not staying on top of what’s working and what’s not can result in unexpected outcomes. Bad and outdated information can be very costly. While I don’t think all company web site owners need to retain a full time in-house SEO consultant or agency in a read more »
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What if you didn’t move the page and simply deleted it and don’t have a page that carries the same information as the old one? Or what if the page never existed in the first place and the broken link was simply to result of someone else’s error duri read more »
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The most powerful additional thing about blogging is an aspect of human nature that doesn’t require a psychology degree to understand. Blogging allows people to like you, and people like to do business with people they like. read more »
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I recorded the whole thing, hope sound quality is okay. Also, exported the full Q&A session as text, tons of details. Enjoy! read more »
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Chris Winfield writes... Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called ‘Twitter: Ultimate Time Waster, or Great Tool?’ I figured that in order to show how Twitter actually works - it would be best to use read more »
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| Gonzo SEO | Put on your white hat or black hat and get back to marketing! If you don’t like the way something is, be the leader and take the steps to fight back. It’s going to be hard, and it would be a lot easier to just write about it – but noth read more »
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Marty Weintraub writes, "SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find s read more »
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Scott Hendison's Top Ten Things he learned at SMX Advanced. Whether you attended the show or not, Scott's gleaned some good nuggets that are worth highlighting and examining closely. read more »
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TopRank's Dana Larson shares a list of the TopRank's favorite online marketing tips , which - as a team - makes them stronger than each individual. read more »
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On Tuesday, Lee posted a great article on the TopRank blog about “Extending SEO with Digital Asset Optimization”. Lee refers to “digital asset optimization (DAO)” as using other online assets, such as images, video, blogs, etc. to gain new visibili read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008