traffick

As silly season draws to a close, Traffick weighs in with its sixth annual Infinite Regression Awards -- an ode to circularity at its finest. This time by newcomer Matt Larkin.

We would have included the Best/Worst Sphinn About Sphinn as a catego read more »
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Danny Sullivan will be speaking at SES San Jose! In addition to Danny's return to SES, there will be lots of other must-see panels.

Check out Greg Jarboe's predictions for the top stories to come out of the conference. read more »
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Barry writes: "Philipp Lenssen's The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry, to pictures." This is actually VERY funny! :) read more »
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Thoughtful and well written response to the last few days in the SEM industry by Andrew Goodman. Beyond the events, he addresses the ethics of Marty's technique and argues that this courageous "candy ass" may end up walking away with the clients. read more »
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Andrew Goodman of Traffick.com reviews Google's updated keyword research tool and finds much to like. Perhaps most pertinently, Andrew reminds us that the tool was created not to facilitate keyword research for SEO purposes but to help AdWords adver read more »
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Greg Sterling reports on rumors that AOL is very likely to be sold/merged very soon to either Microsoft or Yahoo, prior to Yahoo's Aug. 1 annual meeting. My money is on Yahoo buying AOL, as this would align with Jerry Yang's goal of bulking up furth read more »
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Mona Elesseily gives a sense not only of the testing tactics for multivariate landing page testing, but pointers on setting objectives and assessing overall navigational feel and messaging quality in the planning process prior to testing. read more »
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Danny Sullivan writes, "You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterd read more »
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Great post on what to do when inheriting a poorly managed Adwords account.

"If you've inherited a "dog" account, it could be a long, long time (like maybe forever) before minimum bids on a poor account get down to sustainable levels. It's as if G read more »
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Greg Sterling reports that Marchex launches a "national-local" PPC Ad Network. Will it reduce or add to the clutter of "PPC" providers? read more »
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If Google offers vanity 800 numbers and call reporting for radio ads, what's stopping them from providing the full service for websites who want to do the same? read more »
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One of the most common issues it that there is not enough information on the page. Especially if you’re not a well-known brand, it’s important to tell people a little about who you are and why people should buy from you (refer to point #1). Also, if read more »
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Danny Sullivan points out data that show Wikipedia's a "SERP Staple" in Google. Translation: without Google, Wikipedia would be much less visible (duh). Google is developing Knol, potentially to supplant that Wikivisibility down the road. Stay tuned read more »
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Andrew Goodman writes, "Maybe it’s just me, because I’ve spent years ingesting the Purple Cow Kool-Aid. But I can never get over the number of cookie-cutter, copycat businesses that spring up online. Choosing the exact same business model as someone read more »
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There may be a different deal in store for Yahoo!. An interesting scenario for how Yahoo could find its feet in such a way that would satisfy shareholders and that they should do a different deal, and not the Microsoft one. read more »
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Interesting article on SEO standards. read more »
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Mona Elesseily puts an interesting 'Sphinn' on the potential Microsoft-Yahoo merger. read more »
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At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Perf read more »
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Andrew Goodman writes: "Another bundle of advertising flyers just landed on my front porch, only to go straight into the recycle bin. Although I merely dream of the distant day when such lazy and wasteful advertising methods will be punishable by de read more »
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Very pleased to see this detailed review of Super Tuesday, as we're able to track it online. I just wish out there in searchie-land, the usual tedious "SEO critiques" of candidates' websites would be coupled with some paid search chatter! read more »
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Shades of old SNL debate to promote Live Search read more »
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I thought the above article pertaining to creating a 'pulse' or sense of community on e-commerce sites was really interesting.

I work for a business to business company and like many of our peers our site is pretty static. Most of the deals are d read more »
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Gradually turning GMail into Facebook or twitter? Yikes!

But the integration with GTalk is already pretty aggressive, so this wouldn't surprise me - hey, I guess you can turn stuff off... read more »
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I hate it when people mention google stock at 85 - I still remember being talked out of it.

It's good to look back and see how wrong we'd all have been with our "obvious" assumptions back then.

-OT read more »
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Search Engine People pays tribute to social media prodigy Neil Patel the only way they know how -- by mocking him. Huzzah! read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
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SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.