trickster

I’ve found a total of 15 commercials from 5 different search engine companies, both domestic and foreign. I was not able to find any videos for MSN.com (I know that damn butterfly is fluttering about somewhere…) or for Google. (because they don’t ha read more »
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Digg, Reddit and all the other so-called “social media” sites can be a great way to get your message out to millions of people, but with so many voices out there screaming for attention it’s hard to be heard sometimes–even if that 400,000-word poem read more »
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A fun post from the folks at KoMarketing! I relate to far too many of them... read more »
8 Comments     
SEODigger is awesome. Enter a URL and it will list the keywords and rankings it has in Google. It pulls keywords from WordTracker and Overture so you can figure out what keywords to target and to takeover your competitor's rankings. Give it a sho read more »
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I bet you thought scissors beat paper—local search beats paper, according to a recent TMP Directional Marketing study conducted by comScore. If you’re having trouble convincing potential clients that the Yellow Pages shouldn’t be their one and only read more »
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Outing a few academic sites. Quite annoying to click a promising PDF link on a SERP when the result is a signup page asking for pounds or dollars. Technically spoken, there are better ways to serve different PDFs to lurkers/crawlers and paying membe read more »
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An article on how to effectively optimize your AdWords landing page quality score using free tools from Google and W3C. read more »
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An aggressive method for search optimizing Flash content. read more »
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Often contact pages, directions pages, and other mundane "everyday" pages are overlooked when it comes to optimizing a site. Yet, those pages may present opportunities for organic and Universal Search results that can't be matched by other pages on read more »
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While this method is nothing new, it is very tried and true. The one thing that consistently brings in large amounts of traffic and garners backlinks in the process is the creation of a good tutorial. read more »
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A good post by Aaron Chronister over on SEJ. Some pretty basic stuff like "Make sure your title tags and descriptions are well written and have a strong call to action." with some better suggestions like building and marketing widgets. read more »
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What happens when the largest search engine, with the biggest hold on the video search space (YouTube + Google Video), starts offering services in organic video search optimization and stealing your clients right from under you?

No conflict of in read more »
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Sphinn is great for marketing associated with search engines, but it would be good to see more prominence given to other equally important factors such as Usability that determine a website's effectiveness. read more »
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Does the Search Engine Marketing industry need to know more about Usability and do User Experience designers need to understand that someone has to market their creation and make it findable and appealing enough to use or buy? read more »
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"Yesterday I attended the Internet strategy conference in Portland, and one of the speakers was Cammie Dunaway, the chief marketing officer for Yahoo.

During her presentation, she explained some new ways that Yahoo is working with advertisers, an read more »
21 Comments     
TannerC thinks this site is a popularity contest. Rand disagrees. I don't. Sort of... read more »
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After many hours of reading articles on landing pages I have decided to publish the most useful. Any questions regarding landing pages should be answered within this list. read more »
8 Comments     
The strategic use of pictures are by far the most effective method to organically increase your StumbleUpon traffic. This article on photo stumbling will offer some detailed tips on how you can use and optimize your images in order to increase the p read more »
1 Comment     
A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and read more »
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Wikipedia's importance as an authority site is undisputed. It's at the point where it seems a bit ridiculous how often Wikipedia shows up in the first page of Google for just about every search imaginable. In many cases, these Wikipedia entries are read more »
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This technique feeds off peoples urge to see wierd & amazing photos or stories. The kind that make it to the front page of Digg or get Stumbled for weeks on end. The technique is fairly simple. read more »
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There is a very simple formula to rapidly boost the performance of any Google campaign. We have used this over and over and over again to keep improving our Google AdWords campaigns. If you follow these steps, I can guarantee you that you will soon read more »
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An excellent tool for local PPC. Enter a zip code, radius, and list of keywords and it automatically generates a nice list of city targeted keyword phrases. read more »
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One of the best guides for link building. read more »
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People search is an area being pursued by a variety of startups, with PeekYou joining the ranks with its launch on Tuesday. But are any of these services worth using? Here’s a look at how the people search players stack up when it comes to finding y read more »
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Search Marketing Expo

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