unglued

Brian Clark writes... Have you noticed all the skepticism lately about social media marketing?

I invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO of a traditional advertising agency, and he raised some v read more »
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MSaleem writes... The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here's how to adapt. read more »
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Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote cont read more »
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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get read more »
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Pretty humorous comparison between bloggers and rappers. Funny but true. Haha. read more »
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Just as you’d say: “What the heck? What difference will a word or two make to enhance the power of a headline?” You’ll be amazed, how by simply adding a target + a specific, you’ll make your headline far more attractive in a matter of seconds. read more »
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Lee Odden writes: There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common o read more »
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Today, social news web site, Mixx, announced new features to their service that will help them break news faster by getting big news stories promoted to the home page in a timely fashion. On the Mixx blog post about the changes, they point out that read more »
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You put something out there, and the crowd will reveal the direction you should go in. It’s not necessarily always the wisdom of the crowd, but rather the desires and objections of the crowd that guide you. read more »
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Twitter is a lot of things to a lot of people. For some, it’s a virtual water cooler. For others, it’s a great way to get answers to questions. Since I started using Twitter, I have more than doubled my blog traffic over the last several months, and read more »
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"The exercise I have in mind is based on radio advertising and will challenge you to write a complete, action-inducing sales pitch that can be spoken aloud in exactly 60 seconds." read more »
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Everyone loves free stuff, right? Here are three quality things that will make your weekend better, and you won’t even have to open your wallet read more »
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POOF! CopyBlogger GONE from Technorati + email to Technorati = restored to the index like magic. Makes for a good read over cereal & milk on a weekend. It's always a riot to see engines respond so fast to A-listers. read more »
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Looking for a credible source to strengthen your article, blog post or white paper? There’s an excellent source you may not have considered—LinkedIn. Chances are you have received dozens of emails from friends, colleagues and total strangers asking read more »
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Keyword research is a fundamental part of online marketing of all kinds, and that definitely includes blogging. Blogs are famous for ranking well in search engines thanks to their structure and frequently-updated content, but if you don’t use the wo read more »
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Copyblogger: It "boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach." read more »
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Copyblogger Guest Post: When you tell people you’re a freelancer writer, they immediately assume:
1. You spend the whole day in your pajamas, and
2. “Freelance writing” is really code for “unemployed.” read more »
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CopyBlogger advocates avoiding clichés like the plague. The post is better than a stick in the eye. read more »
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When it comes to innovative content, we’re usually trying to come up with compelling things to say that will bring us attention and enhanced credibility, maybe much like we would if we were writing a serialized book. But this is definitely not a boo read more »
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“The beauty of PPC ads that appear near search results is that they show up when someone may be in active research mode. If you intercept professionals early in their sales cycles, while they are still thinking about pertinent issues, you actually p read more »
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The key is to see where things are going within your subject matter arena before others do, and to integrate that insight with your objectives. You want to create content that not only attracts attention, but also helps you achieve the goals that pr read more »
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If you have a blog, scroll down through your last few weeks or months worth of posts/headlines. Are they predominantly appealing to only one temperament? Are you just grabbing the interest and attention of Competitives? They only represent 10% of th read more »
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Don't breathlessly expound company offerings without addressing what’s in it for the customer- ALL features, NO benefits. Adopt the right mind-set. Step back, assume role of skeptical customer. Ask "What are the damn BENEFITS?" read more »
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A roundup of great material from one of the few consistently great blogs. read more »
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Brian (CopyBlogger) writes: "For the first time, Seth Godin is releasing a new book, and I WON'T be buying it. You’d think that a shameless Seth fanboy like me wouldn’t be able to pass up the purchase. But it’s NOT happening this time." read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008