vlbastek

a link builder had the 'nerve' (for lack of a better word), to post a public link exchange offer in not just a Google Group but in the the official "Google Webmaster Help" group, for all Googler's to see. read more »
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It's fairly self-explanatory: If you had to sum up SEO to a newbie in once sentence, what would you say? read more »
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The moral of this story is track rankings if you want to, but don't invest to much time or money in it and don't make rankings the centerpiece of your SEO analytics offering. read more »
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The post generated some interesting and constructive discussion as well as a couple of key points to consider when engaging in the “pushback” technique... read more »
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Kevin offers up some interesting insights based on some preliminary testing of Google's social search UI. read more »
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Why am I not surprised (screenshots and video evidence included!) read more »
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Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of ma read more »
12 Comments     
A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements read more »
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Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
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Mr. Cutts, if you’re out there and you’re reading this, please chime in. I need a definitive answer before I post my annual faux Miami Dolphins column in 2009. read more »
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An industry peer and acquaintance of mine, Glen Allsopp, recently published a blog post describing how he helped a client go from virtually zero social media visitors to well over 500,000 in just one month. read more »
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I was asked what the ROI on SEO is a few times at a recent business event, and decided that it was about time someone spoke up for us organic search marketing experts. The sad truth is that we SEO Experts are grossly underpaid! Let’s look at some st read more »
19 Comments     
An interesting perspective on the value (or lack thereof) of a paid link as well as an interesting approach to securing natural one-way links by leveraging old school sales techniques. read more »
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After having countless conversations about my “previous life” as a sales rep, I figured it was time to ask everyone else in the SEO community about what they did before they stumbled upon search engine optimization. read more »
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I was having a discussion with one of our senior account managers, Diana DiGuido, on good advice for someone looking to procure SEO services. For sake of brevity, I just shot off a couple of one-liners that she could reference, and here’s what I cam read more »
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My colleagues and I have a running joke that we all strive towards getting a point where the client does the link building for us. read more »
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Forgive the not-so-subtle movie reference in the title (I love Spike Jonze films) and enjoy a more personal look at SEOBook's Aaron Wall.

And yes, there are some SEO (link building) tidbits as well. read more »
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