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SNIP - The bottom line is that branding is essential to the overall health of an organization, and today search plays an important role in effective branding. As people continue to spend more and more time online and less time with traditional media read more »
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In the world of product categories and site architecture, the law of diminishing returns can be restated. At some point, increasing the amount of sub-categorization of products or Web pages (without a proportional increase in product/page types) res read more »
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Searchme is not new but its mobile app is new and I think will provide a comfortable way for people who are used to the iphone flipping method. Results are relevant and the bookmark sharing very useful. read more »
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Dave Snyder writes "So I was doing some research yesterday, and was noticing a drastic difference in the quality of the Live search results.

I decided to do comparative analysis, and was stunned to begin finding that Live’s results were actually read more »
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There’s been lots of buzz about the worth of search engine rankings recently. Problem is, rankings checkers (or at least the process of collecting rankings data on a regular basis) are not useless. read more »
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Aaron Wall writes, "The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. This article aims to highlight the best search engine marketing tools." read more »
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Mike Blumenthal got up early to report about the newly posted Quality Guidelines for the Google Maps / Local Business Center and the option to apply for re-inclusion. read more »
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From the post, "Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that." read more »
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Advantages and disadvantages of affiliates in paid search and five tips to better collaboration read more »
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Five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program. read more »
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A practical list of steps to take when redesigning your website by the local search optimization guru. read more »
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WebCEO, WebPositionGold and other automated rank reporting software may be going the way of the Dodo. read more »
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Have you ever wondered how videos show up in web search engine results? How do videos get hundreds of thousands to millions of views on YouTube? Who’s watching my videos? Well, with a little hard work on optimizing and networking your video content read more »
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"I really don’t view Google’s role as judging the truthiness of the web. That is, after all, what Stephen Colbert is for. :) But if someone is sloppy enough to get caught (or to admit!) making up a fake story, I don’t think Google has to blindly tru read more »
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Danny Sullivan pulls together and comments on the latest trends in share of market for Google, MSN, and Yahoo. read more »
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While there are more resources available now than ever before to help you get your head around search engine optimization, there are also many new factors that have come into play, one of the most relevant being social media. If your company isn’t read more »
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What SEO’s should be focusing on to get their sites back up in the SERP’s after the storm as well as some of the distinct characteristics of the Dewey algorithm. read more »
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Ann Smarty asks what should the image search look like? The image search giants (Google images, Yahoo images and even Flickr) represent rather a poor example of image search usability (to my mind). Luckily we have a number of good examples (still no read more »
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Google messes up (or was it Amazon) on first organic result for Amazon! Screenshots included as I expect it will be fixed asap. read more »
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There are some things that are always constant in the world of search engine optimization and marketing. My team and I remind ourselves of these edicts when we are approached by a potential client. If the potential client does not accept these truth read more »
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Great news for the industry: bogglesmymind takes over as Associate Editor of Search Engine Watch forums. Chris Boggs will be working with Aussiewebmaster to take forums to the next level. read more »
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Excellent advice on implementing SEO recommendations sequentially, not all at once. read more »
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Dana and I are joining forces to bring energy and strategies for online marketing to WebMama.com clients and prospects. I am sooooo excited. Can you believe it! Dana Todd and the WebMama working together! Insane. read more »
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Marty Weintraub takes a look at FaceBook's strategy of taking on Google by marketing to Google’s very best foot solders and salespeople….search marketing professionals.

This could get interesting, stay tuned... read more »
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42 places to consider when doing keyword research, including 9 tools read more »
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