websuccessdiva

Case study about Empire Today and Best of the Web on how old school branding techniques like mascots, jingles and logos build brand loyalty among customers who then indirectly promote the brand via user generated content like YouTube and Flickr. read more »
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New Omega3Book.com blog launches with the Web Success Diva and Lois Smithers. A great resource to get the facts about Omega fatty acids and inflamation. read more »
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Lee Odden how-to: “Digital Asset Optimization” refers to the practice of taking inventory of a company’s marketable, digital assets & implementing a process for keyword optimization & promotion to relevant channels. (Easter Egg: Check out Lee's HTML read more »
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Video is a core component of search marketing, Search Engine Land covers the biggest video search marketing myths floating online. read more »
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The title says it all - 28 bloggers have provided feedback on how they build relationships with other bloggers. read more »
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Brian Wallace writes "Today, I gave a social media presentation for the American Marketing Association, Louisville’s monthly seminar. There was a great backdrop at the University Club, part of the University of Louisville where attendance was in upw read more »
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Alex Iskold writes "For a few years now people have been talking about semantic search. Any technology that stands a chance to dethrone Google is of great interest to all of us, particularly one that takes advantage of long-awaited and much-hyped se read more »
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Tom Schmitz asks Ian, Michael, Steve and Will "What social media marketing methods and tools do you use for SEO?" read more »
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Internet marketing links faved by the Web Success Diva team. SEO links, blog marketing links, and more. read more »
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Online marketing links and resources for May 26, 2008 posted a day head, the internet marketing tips were that good. read more »
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Money.co.uk has apologized for the most talked about linkbait ever, which was exposed by their now ex-marketing contractor, Lyndon Antcliff (Lyndoman). read more »
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All the top people in social have decided to join up and participate in the FriendFeed group for Social Media. Check it out. read more »
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Boykin argues that the Achilles heel of a free and natural link profile is the lack of focused anchor text pointing at specific sub-pages...and I have to agree. read more »
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A very common criticism of Twitter (other than its uptime) is that it’s just a distraction, “noise” that doesn’t actually help you in any way. Well, here are 12 ways you can use Twitter productively. read more »
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When it comes to blogging, Seth Godin is an SEO disaster.So, why’s his traffic and readership so massive? Does Seth spend hours loading up his content with meticulously researched keyword phrases and patterns? If you’ve read him for long enough, it’ read more »
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Good, solid copywriting information that should give you some great ideas for blog post titles. The author seems obsessed with baldness, though. read more »
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Well, the issue of whether or not search marketers report their competition to Google if their competitors are practicing gray or blackhat tactics has shed a new light on the issue, or on the difference between some SEO blogs and our audiences. read more »
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Learn about the only two online marketing programs endorsed by the Web Success Diva. read more »
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Linkbaiting false stories, using sockpuppets in social voting networks, engaging in comment spam and forum spam, being solely self promotional in venues where self promotion is frowned upon?

Small business can benefit from engaging in conversatio read more »
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I’ve made it a goal to learn at least one useful thing each day so that I can stay sharp and well-versed on the topic of web development and design. To that end, here’s some of the websites I keep track of to find new techniques, resources, and news read more »
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What’s the most common reason brands find themselves on the “ouch” side of social media? I started thinking about this after reading Jeremiah Owyang’s list of brands that have been punk’d by social media in the past few years. As I made my way thr read more »
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This posts looks at the reasons for creating posts specifically to target social media audiences and it covers the approach that I currently use. read more »
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I just have to share this post, from the Blogtrepreneur about bouncing back from business failure. Business failure is inevitable, if you find a successful entrepreneur that says they’ve never failed at a business venture… they are lying! Period. If read more »
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At SEJ Ann given tips on How to Use Social Media for Keyword Research. read more »
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The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”.

The goal of social marketing is not to generate sales directly from Squidoo read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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