wolftrust

An entry in the Marketing Pilgrim scholarship contest by Nathan Linnell, this is a great analogy for PPC, SEO and their sometimes forgotten friend Analytics. I will use this analogy (slightly shortened) to explain the different parts of SEM to clien read more »
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Perhaps the most useful of entries on SEL to date. Brad Geddes writes on several PPC billing options for advertisers and agencies. Great Write Up Brad. read more »
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How deep into the SEO recommendation(s) do you think SEO consultants should get?

Do you think a company should actually implement recommendations delivered (or be prepared to provide this service)

- or provide a project plan for implementa read more »
9 Comments     
Reilly O'Donnell walks through data that shows SEO jobs have had explosive growth over the last four months despite the current state of the economy and also discusses SEO job trends over the last several years. read more »
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The Google Grants Non-Profit Program, which has been around since 2003, deserves another round of recognition because it's extremely generous of Google, especially in our current economic conditions to continue to provide registered 501(c)(3) Nonpro read more »
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News results, blog results, and video results isolated between horizontal rules. Anyone else seeing this implementation of universal/blended search results? read more »
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Li Evans writes, "Next week at SES New York City, not one, not two, but three women have been 'spotlighted'. How's that for progress? I think that says a lot for how this industry really respects women and is going beyond 'gender lines'. The three read more »
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Congratulations to Jeff Quipp from Search Engine People for becoming only the 4th Sphinner to make the century! Front page submissions, that is.
It's usually Jeff that's first to point out other member's benchmarks, so a little recognition is due i read more »
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Blogger's Block frequently occurs right at that point that you have to get a post written. When you end up being stuck in this situation, what can you do? Simon Heseltine discusses 8 different types of posts you can use to fill in while you wait f read more »
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It’s been a while since I’ve let my natural pythonesque tendencies filter out, so I thought that the time was nigh to put a knotted handkerchief on my head and hit myself in the face with a vase of flowers while talking about how watching Monty Pyth read more »
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Mike Grehan questions why, when Search Engines have advanced so much in recent years has the field of SEO remained fairly static. It's a call to action for SEO only firms to realize that they need to do more than just SEO if they want to have long read more »
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All the latest Google chatter. read more »
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From SEO to PPC to Social Media to Usability, some top posts for e-commerce sites this holiday season. read more »
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Cultivate the habit of non-finishing. Not every project you start is worth finishing. Sometimes we get into it and realize, “This is a waste of time.” Fine, then give yourself permission to quit. read more »
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I love that Sam "tells it like it is" in this post. But, when does he not say what is exactly on his mind?!

Here he writes a post describing when it is okay to steal from other Bloggers. read more »
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This is a great article every real estate agent should read before they consider doing any form of paid search marketing. Agents need to realize that it takes time to build visitors into leads just as much as it takes to build a lead into a buyer. read more »
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Tanya Ferrell has done a lot of reading on social media marketing and found that there are 5 basic types of social media marketers. She describes them in full in this article. What type are you? read more »
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Marty does a fine job explaining the challenges of a small SEM and how they must develop their own tools in order to keep up the big PPC firms. read more »
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Jennifer Laycock introduces a new search & marketing conference geared toward small business owners next April in Houston. Lots of the best names in the industry will be speaking. (And I'm gonna speak, too!) read more »
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Breakdown of what the top 100 stories to hit the Digg homepage look like (titles, length, categories, type of post, etc.) Awesome data. Must Read for social media marketers! read more »
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You’ve done the work, you picked your keywords, you’re using them in your site text and beyond, and still nothing. No visitors. No conversions. Just silence. Were all your search engine optimization efforts for nothing? What’s going on? read more »
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The bill was introduced by Senator Lieberman from Connecticut, where Search Engine Land is located. Is this a coincidence? Where did Lieberman get this idea? Will the feds promulgate SEO best practices which will then be used by the private secto read more »
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Is there something wrong with Internet forums? Is talking about discussions outside the room with outsiders kind of like gossip? Is the ability to cross link and weave forum threads in and out of other web sites simply part of the social aspect of t read more »
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(Un)Official Sphinn Awards Part II read more »
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Plugged-in bloggers evangelize publishing full feeds. Bill Hartzer (Phreak-of-a-blog-scientist)explains full feed link building benefits (many of us miss) in plain English. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008