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It looks like more and more topics are showing up about the new purchase of IndexTools and the when we can all get access to the free tools. read more »
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Jill Whalen takes a look at website SEO health checks. read more »
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In an effort to raise energy awareness, Google Israel has issued a black out for the day; serving a black screen with white letters instead of an all white screen with black letters. The results pages however, are still in classic Google white. read more »
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The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC to focusing more on traditional SEO and link building. The strategy paid off - read more »
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In reviewing the "What's New" posts here at Sphinn this weekend, I was hoping to catch up with some interesting SEO/SEM articles I may have missed during the week. I really wanted to Sphinn some good stuff.

Unfortunately, the good stuff was few read more »
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A look at the demographics of the top 10 social bookmarking sites read more »
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Managing reputation online is serious business - your reputation can make or break sales. Here's a few tips on how to get a handle on managing reputation and dealing with negative PR. read more »
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No matter what your area of expertise, there comes a time in every web developers life when you have to tell a client that their site, to put it plainly, sucks. read more »
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The end result is that merchants foot the bill for online chargebacks. You didn’t think it was the consumers or the banks, did you? While arguably banks share some of the cost in credit card fraud, when you consider banks like Bank of America (NYSE read more »
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Aged pages have passed the most important factor for present-tense search engine optimization, they have earned a degree of trust and trust rank which can provide tremendous leverage in the SERPs. read more »
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As these three examples illustrate, you have a choice: take steps to know what people are saying about you online, or prepare yourself for a sickening sort of freefall when the blogosphere insists that you pay attention. Because sooner or later you, read more »
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He's arguably the most well-known poster at WebmasterWorld.com. He's cited by some of the most reputable SEO minds in the industry. He has likely influenced hundreds, if not thousands, of enterprising webmasters.

Who is this veritable titan of SE read more »
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I’ve been looking closely at the trends on social media sites to see what kinds of topics are often voted up and appear again and again on the popular lists. And there are some topics that are clearly more popular from the rest among general geeks. read more »
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The expected Yahoo layoffs started a few hours ago. Two very good people I know are among those cut. No doubt we're going to be hearing from many more. Not much more to report about it at the moment, but I expect over the coming day, we'll have a be read more »
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In these days of CSS-driven design, some usability mistakes are (relatively) painless to fix. read more »
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I thought I had seen it all when Stanford computer science students went gangsta rap. MC Plus + recorded songs about binary code, programming, C++, and Java. Some songs make fun of "script kiddies" and while they are hillarious they aren't very well read more »
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The web development community has been infighting for years, so let's have it out once and for all. Who's really the best? The answer may surprise you. read more »
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Are Internet Marketers Taking Advantage of Universal Search?

Yes, but not as much as they should be. Internet marketers underestimate the traffic potential they can bring to their site by search engine optimizing their multimedia content. With pr read more »
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Fri Jan 25, 5:24 PM ET

NEW YORK - The online advertising leader Google Inc. said Friday it would help make it less lucrative to tie up millions of Internet addresses using a loophole and keep those domain names from legitimate individuals and bus read more »
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Stoney deGeyter recently wrote a great post on when usability is more important than SEO. With this article in mind I got into a conversation with a great and well-respected Flash developer, Dan Decort, about Flash and the caveats it places on usabi read more »
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We're safely past the time when people would routinely say things like, "Search marketing is still in its infancy." But as everyone knows, childhood and adolescence aren't simple, either. read more »
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One of the most recent Google theories floating through the forums is the "position six penalty." The signs of being hit by a "position six penalty" is when you see your number one or two rankings shift downwards to position number six in Google. Ma read more »
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Have you propagated sufficient exposure using RSS feeds and directories? Don't overlook a nearly natural phenomenon of building links and reaching industry leaders or influential bloggers as a result of clever content and RSS. read more »
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The beta test that began in September 2007 has ended. Google announced on the AdWords blog that "any campaign with AdWords conversion tracking enabled that has received 200 conversions in the last 30 days can now use the Conversion Optimizer." read more »
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Greg Sterling recently posted his 2008 predictions for local search and Andrew Shotland thought it'd only be right that he take on the 2008 predictions for local search engine optimization, particularly because Greg’s post never even mentioned the s read more »
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