yourseomentor

There are a few different ways that misinformation occurs. The problem is that the internet amplifies each of these errors to dangerous proportions. read more »
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This is a guest post by Brandy Eddings. She is one of the brightest young minds in paid search and SEM. The is the owner of New Edge Media, an SEM company based in Texas. She is also speaking at Scary SEO in October. read more »
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When talking about usability, most people will refer to "simple things" like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving read more »
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Should a local business setup a Merchant Circle account to network locally with other businesses? How can it effect search results and promote your primary site? Read on to find out. read more »
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If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I co read more »
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What goes around comes around. read more »
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Tamar Weinberg gives another great post about how that "Everyone emphasizes that content is king. But does the amount of content make a difference?" read more »
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Great link building notification tool for Wordpress complete with instructional video. read more »
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A profile in FireFox is the collection of extensions, bookmarks, settings, passwords, and user preferences that are saved for you in a separate set of files. Creating several such sets of preferences opens the whole wealth of opportunities for SEOs read more »
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Aaron Wall put together a nice tutorial on robots.txt including tools for creating and analyzing. read more »
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The search results that you see from Google in the US for a specific query may be different than the search results you see in France, or China, or Germany.

Indiana University researchers have developed an interesting tool that points out diffe read more »
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What good is traffic, in a non CPM format, if it does not convert? In fact, large quantities of non converting traffic can be costing you money that cuts into the bottom line.

A crappy SEO is obsessed with clickstream data figures such as visitor read more »
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The Google Webmaster Central Blog posted a video interview created by Juliane Stiller of Search Quality Team. Juliane interviewed Matt Cutts about search spam for the German Google Blog. My favorite question and answer set was when was the first tim read more »
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In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today's in-depth look, The Ultimate Guide to read more »
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Many companies are intrigued by the concept of social media, but have no idea how to actually integrate it into business practices. In an earlier post, we explored one approach to putting a simple social media plan in place. read more »
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We’ve all heard various experts toot the horn of various elements of SEO: “Content is king!” or “It’s all about the links.” Others tout their proprietary software tools or throw out terms like latent semantic indexing. The truth is, all of these thi read more »
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On Digg, having something to say is only half the battle, knowing how to say it is the other half. This guides you to dissect the jargon, people and memes used in comments on a daily basis. Each section is broken down in detail to help you boost you read more »
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The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible.

What read more »
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The 21 techniques are ways that you can make your blog or website more sticky. They come from ProBlogger's experience of blogging over the last 5 years. As a result of basing this on personal experience he shows you quite a few examples of what he's read more »
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Knowing that the search marketing industry is currently talent constrained, I wanted to take a look at where the search marketing talent was located. To get a feel for this I chose to use SEMPO's member roster as a baseline to assess where search m read more »
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The link building challenge of big brands isn’t in obtaining new links, but in using the strength of these links optimally. Converting link juice isn’t very hard, but certainly worth the effort. read more »
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Lisa Barone offers up some tips about things you should take into consideration when choosing a domain name for a long term, quality website. read more »
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Sadly even in 2008 most SEOs fail at writing, even SEO copywriting. Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John read more »
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Maki writes, "So what do you do? One method that works is just to use references to heighten content relevance and styling your articles in a catchy format that is easily accessible. What this template looks like will of course, depend on the specif read more »
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David Harry takes a step back and sees the light. What are you doing in social media, and what are "they" doing in return for you? read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008