zooped

Thanks to blended search, new and easy to implement opportunities exist for those seeking to increase exposure of their small business.... read more »
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When launching a new website its best to think SEO from the beginning, but in some situations, you're going to want to cast SEO and search engines aside for core website marketing. read more »
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This changes things for some adwords advertisers who were struggling with their messages. I'm going to be assembling vids in expectation of this change! read more »
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Maki(doshdosh) offers some great tips on how to leverage existing reference content you find on the web to provide real value to a sub-section of your market or audience and attract traffic and links to your blog/site. read more »
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Lisa Barone writes, "It’s really my hope that in the next 3-5 years we’ll stop thinking about local search engine optimization, video optimization, audio optimizations and all the optimizations individually. SEO and all the practices and techniques read more »
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Good reminder as to why it's so important to employ multiple marketing strategies... read more »
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I was browsing an SEO forum and going through my feeds and just saw a bundle of services that, coupled with my reads, got me thinking. There are a lot of BS services out there that guarantee you getting on the first page of Google or getting a storm read more »
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Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promot read more »
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Google adds short snippets to entries in a keyword query search engine report to help searchers find what they want. If you apply SEO to the Web page Description, then you can increase the chances that the Description becomes the snippet that Googl read more »
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Today, social news web site, Mixx, announced new features to their service that will help them break news faster by getting big news stories promoted to the home page in a timely fashion. On the Mixx blog post about the changes, they point out that read more »
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SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. read more »
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An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
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Some bloggers spend more time with a whiteboard or notepad than they do actually writing content, and dedicate more words to outline a growth strategy than they do to actually writing content! Some of the world’s most popular blogs are the result of read more »
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I [Marios Alexjandrou] was instant messaging with a friend the other day and he wrote that he thought the SEO/SEM job market was hot right now i.e. a lot of open positions. Having gone through a job search a couple of times in a little over a year, read more »
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If Google works this deal, they will likely end up with a lot more usage data - and a strong starting point to triangulate other usage data against. With links becoming a commodity, how hard would it be for Google to find a better signal? In 5 years read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008